Digital
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Acquisition
Moët Goes High-Tech and its Marketing Director Weighs In
Moët & Chandon’s head of U.S. consumer engagement, Christine Ngo, on implementing
new forms of digital holiday marketing for the centuries old brand. -
Digital
Creating Physical Experiences in a Digital World: 4 Tips
Consumers’ physical relationships and communications are bound to the digital world — and your brand experiences must be too.
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Acquisition
15 Ways to Bridge Social Commerce and Brick-and-Mortar Stores
Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.
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Acquisition
Behind the Scenes of Bud Light’s “Dilly Dilly” Mania
Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.
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Demand Gen
5 Content Marketing Myths to Bust in 2018
There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.
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Digital
How Google, Amazon and Facebook Have Changed B2B Marketing
Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.
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Technology
5 Tips for Striking a Balance in Ecommerce
As marketing teams strive to set a new bar for content and feature richness,
what can they do to protect ecommerce site performance in the process? -
Acquisition
4 Pitfalls When Capitalizing on Nostalgia Marketing
Feeling nostalgic? From product reintroductions to marketing campaigns, marketers are vying for our affection of happy memories with nostalgia marketing.
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Demand Gen
Better B2B Lead Gen in 2018: 3 Tips
Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.
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Acquisition
Your Holiday Reading: Top 12 B2C Articles from November
It’s a busy time of year, so we have collected the top articles for you to catch up on.