Digital
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Profiles & Campaigns
New Website Helps Planet Fitness Strengthen Engagement
Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.
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Digital
Tips for Great Webinars in 2018
Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?
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Demand Gen
Hey B2B Marketers—Think More B2C in 2018
Want more success in B2B marketing? Start thinking like a B2C marketer. Here’s four ideas to get started.
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Facts & Figures
Marketing and Digital Advertising Convergence Increases: Report
Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.
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Acquisition
10 Disruptive Marketing Trends All Marketers Should Consider
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
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Acquisition
KIND Challenges Competitors with Taste Tests
KIND is putting its new line of KIND Protein bars up against the big boys
and letting consumers decide based on taste. -
Digital
Three Trends Shaping the Future of Influencer Marketing
Consumers and marketers should be concerned about the authenticity
of influencer marketing. Here’s three trends to consider. -
Acquisition
Stunning Innovations and Unexpected Happenings from CES 2018
For those of us that didn’t get to CES 2018, here’s a roundup of some of
the hottest innovations—and striking factoids—from the event. -
Acquisition
With Millennials in Mind, Diet Coke Relaunches
Diet Coke relaunches after 35 years with a sleek new look,
bold flavors and a bubbly campaign. -
Digital
The Best of 2018 Influencer Marketing Trends
As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here’s what you need to know.