Digital
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Digital
Web Classifieds Get Social with Expo
The online classified space has seen a lot of activity in recent weeks by a lot of companies taking a lot of different approaches. Oodle.com continues to grow with its business model of bringing buyers to existing ad-seller sites. Google Base is beta-testing its big brand name as a marketing site where users can post whatever content they wish, including retail goods for sale. Even eBay is in the classifieds business, and last week saw the launch of Vast.com, an online classified player that says it has 15 million listings scraped from 50,000 Web sites. Now into this fray steps Microsoft.
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Digital
You Got Branding in My Search Marketing!
At a Search Engine Strategies session in New York earlier this month, Jonathan Mendez, e-marketing director for interactive agency DigitalGrit, started out by asking a packed room if anyone in the audience believed that brand advertising and search marketing couldn’t be integrated. Three, maybe four hands rose. “That was great, from my perspective,” he said later. “I was not expecting that.
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Digital
Pico and the Search-less Search
Search is big these days, no doubt– big in ad dollars, big in the size of the segment players, and big in its influence as a doorway to the Web. But Blinkx hopes to make its mark on search by thinking small. To prove it, the San Francisco-based company recently rolled out a search engine that weighs only 1 megabyte but does the heavy lifting of bringing Web content to users without an explicit search.
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Digital
DOJ Will Get to Peek at Google Data
A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request.
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Digital
Will $90 Million Make Google Click Fraud Go Away?
Google announced last week that it has reached a settlement with plaintiffs in one class-action lawsuit charging that the search engine giant has not policed its pay-per-click ad programs well enough to eliminate substantial fraud. But so far, the prospect of a settlement hasn
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Digital
Taking Surer Aim on Contextual Ads
Between news of a possible click-fraud resolution in Arkansas and a potential perp walk in San Jose, one ad-targeting advancement from the Googleplex got pretty much lost in the kerfuffle. So let’s pause a moment to recognize: Last week, Google quietly rolled out the capacity to give pay-per-click marketers in its contextual program more control over who sees their ads.
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Digital
Using Search to Boost Branding
In keeping with the opportunity curve theory, branding through search is likely to deliver effective and efficient results for many years to come, but those who capitalize early will realize the most impressive returns. Which means there’s no time to waste.
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Digital
Value in an Inventory of One
As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.
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Digital
Jambo Jumps to the Page
Google has garnered a lot of ink for its apparent plans to grow beyond search and into other ad media, including offline channels. The company has tested newspaper ads for some of its AdSense marketers, just concluded a trial print ad auction for magazine placement, and in January bought dMarc broadcasting, a platform for serving up radio spots. But Google isn