Digital
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Digital
Find It Knows Navigates Local Mobile Search
With all the talk about the magical things users will be able to do with their mobile phones, from watching TV to surfing the Web, developers may have lost sight of the thing most people are likely to want their handsets to do most often: help them find their way to goods and services they need when they’re out of the house.
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Digital
Shopping-Engine Feed Standardization Gets Cooking
Earlier this year SearchLine wrote about an effort among a group of online retailers, e-commerce firms and Internet shopping engines to standardize procedures for submitting data feeds of products to online shopping engines and marketing around SKUs. Here’s an update on the progress of that effort.
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Digital
Lesson from the Viral Marketing Hall of Fame: Any Marketer Can Do Viral
I’m often called on to judge marketing awards. My least favorite are those judged on creative execution alone. Anyone who has ever been surprised by which tested ad creative produced the best results (and who hasn’t?) will recognize the idiocy of awards based solely on what’s prettiest or most “innovative.”
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Digital
SourceTool Wants You to Help Build a Directory
When Thomas Publishing elected last August to put the plug on ThomasB2B, its business-supply directory joint venture with FindWhat (now Miva), the three top executives at the project were left holding onto their vision of what an online directory for businesses could be. That notion wasn
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Digital
Search Marketing: Slowing Down While Breaking Records
Jackie Joyner-Kersee. Carl Lewis. When they broke their own records, their country watched and cheered their enormous accomplishments. If only the lives of marketers could be so fair.
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Digital
1-800-Flowers.com Acquires Fannie May Confections
1-800-Flowers.com will acquire Fannie May Confections Brands Inc., which markets a variety of sweets via the Fannie May, Harry London and Fanny Farmer brands for $85 million in cash.
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Digital
Trademarks in Search: A Legal Pick’em
Marketers who reach for their Magic 8-Ball for answers to the question of using rivals