Digital
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MarTech
Top Trends in Audio Branding
Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here’s a look at 10 audio trends to watch in 2018.
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Acquisition
Hyundai Tackles Social Responsibility in Super Bowl Ad
CMO Dean Evans gives a play-by-play on the strategy, timing and theme around
Hyundai’s release of its 12th Super Bowl spot airing this Sunday. -
Digital
Messaging Apps and Chatbots: A Huge Opportunity for Agile Brands
Experienced brand marketers are increasingly deploying messaging apps and
chatbots to meet their conversational marketing needs -
Acquisition
KFC’s New CMO Chats About Reba and the New Campaign
Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile
product launches—all tied to a music legend. How did she do it? -
Acquisition
Last Fan Standing Wins a Mercedes-Benz
Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it
found a way to tie in to the Big Game. -
Digital
How P&G is Fighting the Tide Pod Challenge
With social media swelling with videos of teenagers eating and
biting Tide Pods, it was time to take action. -
Acquisition
Avocados from Mexico Whips Up Clickable Emojis for Super Bowl
The marketing arm for growers and importers is building on the
successes it has found sponsoring Super Bowls. -
Digital
13 Tips for Creating More Useful B2B Content
There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.
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Acquisition
28 Ways Artificial Intelligence Will Affect You
Artificial intelligence technologies of all forms are gaining momentum.
You can’t afford to ignore the opportunities. -
Acquisition
3 Ways Sports Marketers Can Improve ROI
With the Super Bowl and the Olympics right around the corner, there’s no better time to
talk about how sports marketers can tap into some of the major trends affecting sports.