Digital
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MarTech
The Facebook AI Trends Marketers Need to Watch
Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.
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Digital
Amazon Makes a Move on B2B
The reports of Amazon’s new Shipping With Amazon (SWA) service shows signals the online titan wants to disrupt B2B ecommerce, as well as B2C.
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Technology
Mapping Content to All Points in the Customer Journey
While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.
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Acquisition
Lay’s Mission To Spread Smiles Across America
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind
the Smile with Lay’s campaign and activating its partnership with Operation Smile. -
Acquisition
McDonald’s Epic Big Mac Ring is Contest’s Grand Prize
Judging is now underway to see who will win the McDonald’s Bling Mac Contest, a special promo for Valentine’s Day.
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Acquisition
Storymaking: How to Shape the Stories that People Share about Brands
Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and
marketers narrative so that it contributes positively to a brand’s overall narrative. -
Acquisition
How HGTV Developed “Hazel” its New Chatbot
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the
details on the new HGTV chatbot on Facebook Messenger. -
Acquisition
Juicy Juice Teaches Young Gen Z to Enjoy New Tastes
A partnership with Chef Jeff Mauro helps kids expand their
taste palates and get more involved in cooking. -
Facts & Figures
How to Make GDPR Work for Marketing Teams
The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here’s what marketers need to know to weather the changes.
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Acquisition
Moët & Chandon Finds Love with Snapchat
Love Unconventional is the brand’s Valentine’s Day campaign that includes a Snapchat
game and limited edition packaging on its champagne.