Digital
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Data & Analytics
Cookie Deprecation: Chrome Set to Activate Tracking Protection for Select Users on Jan. 4
Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.
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Digital
Smirnoff’s Senior Global VP on Executing the Brand’s Largest Campaign in a Decade
Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand’s latest global marketing campaign.
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Digital
VIDEO: A 2024 Outlook for B2B Integrated Marketing and Communications
A look at B2B integrated marketing and communications challenges in the coming year amid uncertain economic times.
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Email
2023 Top Women in Marketing Honorees Revealed
The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.
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Digital
Five Ways to Boost ROI Through CTV and OTT Advertising
A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.
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Digital
Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook
We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.
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Data & Analytics
Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
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Video Marketing
Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.
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Agencies
The 2024 Agency Elite Top 100 From PRNEWS
CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.
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Acquisition
Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate
A look back at our recent conversations with CMOs making waves in the industry.