Digital
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Digital
Google Caught Testing Big Banner Ads on Search
After being “caught” testing a huge banner ad on a search results page, Google confirmed that it’s testing larger banner ads on results pages for brands.
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Digital
3 Costly Conversion-Rate Optimization Mistakes
When done well, conversion-rate optimization (CRO) can cut marketing costs and improve site performance. When done poorly, CRO can waste valuable time and money. Marketers need to be ready to combat three big enemies of effective CRO.
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Digital
Holiday Shopping Is Expected to Be up, Depending on the Government Shutdown
The National Retail Federation forecasts that holiday sales in November and December will rise 3.9 percent to $602.1 billion. However, this forecast didn’t account for the partial government shutdown.
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Digital
Google Is Going to Hide All Keyword Data for Searches
Google will be encrypting all its search activity, which means marketers will be losing nearly all keyword data for searches in the future.
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Digital
Online Video: What You Need to Know
When you are setting objectives for online video, there are three buying models that require unique creative executions and consideration.
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Digital
The A-to-Z Guide to Link Building
If you’re relatively new to the world of search marketing and link building in particular, this comprehensive A-to-Z guide will help.
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Digital
Machine Translation Technologies for Global Brands
Machine translation technologies impact across five key areas in global marketing organizations.
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Digital
The 8 Basic Elements of Local Search
Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.
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Digital
6 Steps to Research Content Marketing Keywords
Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.
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Digital
10 Tips For Online Video Success
Consumers are watching video everywhere, and marketers need to be prepared. Here are some best practices to help you succeed in the brave new world of video convergence.
