Digital
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Acquisition
10 Ways Machine Learning is Revolutionizing Marketing
The stats make the case: 84% of marketing organizations are implementing or
expanding AI and machine learning this year. Here’s what you need to know. -
Technology
The Impact of AI on Brands
As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.
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Acquisition
Trek Bicycle Increases Brand Consideration with Digital Advice
A large range of specialized products posed a hurdle in the path-to-purchase
of consumers who had little knowledge of bikes. -
Acquisition
The Era of Conversational Marketing is Here
Leading brands and experienced brand marketers are increasingly deploying messaging
apps and chatbots to meet their conversational marketing needs. -
Acquisition
Sassy Lime-a-Ritas Dish on Social Advice Column
People—over 21, of course—can ask The Ritas any question they want and they’ll
get back a to-the-point answer. -
Acquisition
United Airlines Pumps Massive Olympics Marketing into Social
The United Airlines Superheroes Olympics campaign is well underway and it is forging
a blazing trail of social and video content. -
Acquisition
How to Approach New AI-based Marketing Technologies
Is your boss telling you to put new tech before anything else? You’re not
alone. It’s a conundrum that many marketers face. -
Digital
Mobile First Indexing: How to Prepare Your Business
Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.
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Acquisition
Lucky Charms Boots One Charm in Favor of a Magical Unicorn
Lucky Charms ran a contest on Twitter to let consumers
choose the next Lucky Charm marshmallow. -
Acquisition
Subway Launches “Make It What You Want” Campaign
Subway’s new “Anthem” video features live action and user-generated content
that shows people living life and how Subway fits into those experiences.