Digital

• Digital

  Four Tactics for Search Optimization Success

  Natural search optimization (NSO)—also called search engine optimization, or SEO–is the process of fine-tuning or re-creating the layout, technical platform, and content of a Website to receive as much free visibility as possible

• Digital

  Allegis Trumps Rivals with All-Search Marketing

  These days, big brands are turning their attention—and their ad budgets, in growing numbers– to the power of search marketing, until now a traditional direct-response marketing tool. But staffing-services provider Allegis Group is reversing that trend. In a business category where its prime competitors rely heavily on branding advertising, Allegis is not only marketing exclusively on the Web but is using search marketing to build its own brand awareness among customers while blowing the dors off the competition.

• Digital

  Ice.com Seeks Blogging Gold

  Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don’t count online jewelry retailer Ice.com among the pussy-footers. The Montreal-based e-commerce site has not one but three blogs up and running and linked to its Web pages.

• Digital

  Google Looking for Smooth Landings

  As if online marketers didn’t have enough to think about, in early December 2005 Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.

• Digital

  More than 75% of All U.S. Adults Now Online: Poll

  An estimated 172 million adult consumers access the Internet, either through connections at home, the office, school, libraries or coffee shops, according to a new poll. The figure marks a 5% increase from last year’s level.

• Digital

  Internet Advertising Hits Record

  Internet advertising revenues hit a new record of $3.9 billion for the first quarter of 2006, the Interactive Advertising Bureau and PricewaterhouseCoopers announced today.

• Digital

  Are You Ready for the New Yahoo?

  Earlier this month, Yahoo! announced the largest revamp of its pay-per-click (PPC) ad platform since it bought the technology from Overture back in 2003. New interfaces, new analytical tools and new targeting capabilities will be rolled out to marketers, apparently during the third quarter of 2006. After that, at a yet-unannounced point in time, will come a whole new algorithm for delivering ads that factors in not just bid price but a

• Digital

  Bigdaddy Lays Down the Law at Google

  The news of Yahoo!’s impending changes to its pay-per-click (PPC) platform has tended to overshadow similarly sizable news at rival Google. The Bigdaddy update is fully operational, and Daddy’s kicking some inferior-link ass and booting some low-grade duplicate content. And Web operators need to take note of those facts and optimize their sites to avoid his size 13 EEE shoe.

• Digital

  Tacoda Goes to the Video

  Behavioral targeting of online ads is coming on strong. Advertisers will spend $1.2 billion on behavioral targeting this year, up from $925 million in 2005, and will increase that spending to $2.1 billion by 2008, according to a report from marketing research firm eMarketer. And Dave Morgan, CEO of Tacoda, says his company is poised to take advantage of that interest.

• Digital

  Click Fraud: Energizer Bunny of Search Headaches

  Anyone who thought click fraud could be solved with a blanket settlement, take a step forward. Not so fast, Google.