Digital
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Data & Analytics
8 SEO Must-Dos for Marketing Success
SEO takes considerable effort—you need to know the right tricks to get seen, clicked and mentioned. Here are eight absolute SEO must dos
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Engagement
How Motherhood Made Me a Better Marketer (and Vice-Versa)
Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.
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Engagement
Looking to Reach Prospects? Consider Going Micro
Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.
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Acquisition
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala. -
Acquisition
April’s Top 10 B2C Must Reads
Catch up on the latest news, marketing campaigns, tips, trends and
more with this roundup of the top 10 most widely read B2C articles. -
Digital
Solving the Four Key Challenges of Today’s Advertisers
New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.
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Acquisition
4 Ways AI Can Improve Your Marketing
As many businesses are learning, AI can improve the customer experience
through consideration of the customer’s total lifecycle. -
Acquisition
Pizza Hut Calls Blockbuster Plays for New NFL Partnership
Among a series of activations, Pizza Hut has drafted an NFL superstar as ambassador for
the “Doorbell Dance” video campaign and sweepstakes. -
Acquisition
How to Break Free From ‘Same Here’ Branding Strategies
One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating
themselves from the competitive clutter through sharp brand strategies. -
Acquisition
Behind the Scenes: What Works for Webinar Experts
How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results?