Digital
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Digital
Real People, Real Results: How Marketers Avoid Fake Traffic
How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.
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Acquisition
Moët Celebrates Life’s Memorable Moments
Moët & Chandon took a hiatus from advertising, but is back in a big and
bubbly way with a new global ad and star-studded event. -
Acquisition
Understanding Why Micro-Segmentation is Critical to Digital Experiences
Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience. -
Video Marketing
Incredibles Make Asics Part of their Super Suits
Considering that one of their members is a speedster, it makes perfect sense that sneaker brand Asics is a promotional partner for Disney-Pixar’s “Incredibles 2.”
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Demand Gen
Integrating a Podcast into Your Marketing Strategy
How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.
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Profiles & Campaigns
Comcast Business Drives Growth With Marketing Investments
A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.
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MarTech
Cisco’s Journey to Digital Transformation
Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization.
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Acquisition
Macy’s Recruits Employees as Social Superstars
Tapping employees as influencers is one of the hottest trends to build authenticity
and trust with consumers, while having some fun at the same time. -
Acquisition
PRO Awards Preview Take Two: A Peek at the Top Promotional Marketing Campaigns
We hope you’ll join us for the PRO Awards Luncheon and Gala to learn
which campaigns will take home the Gold Awards. -
Digital
3 Key Differences Between Affiliate and Referral Marketing
The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.