Digital
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Digital
Digital is the New Workout for Life Fitness
Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.
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Profiles & Campaigns
Influencers Help Xerox Set the Page Free
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
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Profiles & Campaigns
Automated Insights Help Keurig Refine Advertising
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.
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Profiles & Campaigns
Visa Starts a Conversation with Millennial Women About Money
Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.
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Video Marketing
Increasing B2B Social Screen Time With Video
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
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Acquisition
Bud Goes Big with World Cup Snapchat Campaign
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
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Acquisition
Jack Morton Takes Top Honors at 2018 PRO Awards Gala
Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns! -
Data Driven ROI
10 Critical Components of Inbound Marketing Campaigns
Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.
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Data & Analytics
5 Strategies for Better B2B Ecommerce
Today’s B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.
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Acquisition
Coke Cans Promote Peace & Hope for Trump Summit
Coke joined in this week’s historic summit between U.S. President Donald Trump and
North Korea’s Kim Jong Un using social media and a digital billboard.