Digital
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Profiles & Campaigns
Q&A: Brent Feldman Dishes on B. Good’s Marketing Menu
Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain
restaurant B. Good about the challenges of marketing to new dining audiences. -
Digital
Applying Conversion Rate Optimization to All Aspects of Marketing
Conversion rate optimization can be applied to both digital and offline marketing. Here’s five tips for creating a CRO framework.
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Social
Celebs in Influencer Marketing Need to be Honest: Survey
A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.
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Profiles & Campaigns
Avnet Uses Podcast to Connect With Engineers
A podcast sponsorship is helping Avnet build brand and engagement with designers and engineers.
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Events
Viva Nerd Vegas: Comic-Con Marketing Round-Up
It’s the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O’Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.
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Social
6 Reasons Influencers Should be Part of Your Social Strategy
Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here’s 6 reasons to make it part of your plan.
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Technology
The Future of Email in a Voice Technology World
Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?
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Acquisition
Amazon Prime Day Promotion Goes Haywire, Dogs Say ‘Sorry’
Prime Members were primed and pumped to shop, shop, shop
when the website crashed and all hell broke loose. -
Acquisition
How Retailers are Missing the Mark with Shoppers
A survey has helped identify the gaps between what shoppers
want and what the industry is delivering. -
Acquisition
Constellation Tees Up Partnership With PGA
A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.