Digital
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Digital
Digital Ad Test Drives Scion Sales
A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.
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Digital
Tech Primer: What APIs Mean to Marketing
Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task
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Digital
8 Marketing Trends You May Not Be Thinking About, but Should Be
This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.
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Digital
3 Reasons Why Web Redesign is Worth the Investment
If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.
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Digital
7Up Ten Puts Online Videos to the Test
7Up Ten, one of the Dr Pepper Group’s latest low-calorie beverages, it being promoted via online videos featuring Chelsea Handler.
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Digital
The Great Ritz Holiday Parade is a New Look for Ritz
The Great Ritz Holiday Parade marks a new way for the butter cracker brand to market during the holiday season.
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Digital
Don’t Chase One Single Keyword—Even if Your Client Wants You To
This author takes us through a host of factors working against keyword search, missed opportunities, the right approach to keyword targeting and much more.
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Digital
Unconventional Marketing Gets Attention for Charities
Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.
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Digital
Tips & Tricks to Scale Content Marketing
Content marketing is on the minds of most marketers today and this video offers a refresher on how to make sure you can scale your content to the max.
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Digital
A Guide to Google AdWords Bidding Strategies
There are several core bidding types available in Google AdWords and with Flexible Bidding Strategies it may be a bit confusing. This article sorts it out.
