Digital
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Digital
The Challenges and Opportunities of Native Advertising Formats
What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.
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Digital
Online Ad Security and Google’s New Acquisition
By Leo Marani (Quartz) Google has purchased online advertising fraud-tracker Spider.io for an undisclosed amount, which shows how seriously the tech world is taking online ad security. Leo discusses how the acquisition will bolster the battle against spam and ad fraud, and why that’s good for the entire industry.
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Digital
5 Tips to Make Video Marketing Work Hard for Your Brand
Here’s five tips to help you ring up sales and build brand awareness using video marketing.
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Digital
Digital Ad Test Drives Scion Sales
A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.
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Digital
Tech Primer: What APIs Mean to Marketing
Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task
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Digital
8 Marketing Trends You May Not Be Thinking About, but Should Be
This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.
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Digital
3 Reasons Why Web Redesign is Worth the Investment
If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.
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Digital
7Up Ten Puts Online Videos to the Test
7Up Ten, one of the Dr Pepper Group’s latest low-calorie beverages, it being promoted via online videos featuring Chelsea Handler.
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Digital
The Great Ritz Holiday Parade is a New Look for Ritz
The Great Ritz Holiday Parade marks a new way for the butter cracker brand to market during the holiday season.
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Digital
Don’t Chase One Single Keyword—Even if Your Client Wants You To
This author takes us through a host of factors working against keyword search, missed opportunities, the right approach to keyword targeting and much more.
