Digital
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Digital
Google Offers Free Landing-Page Help for Small Marketers
Google has begun offering advertisers a free Web tool designed to how well their pay-per-click landing pages produce conversions. Called the Google Website Optimizer, the new hosted service is designed to let Web site operators do A/B and multivariate testing on the pages that their sponsored listings drive traffic
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Digital
Pronto Opens Big Store on Shopping Engine Block
SearchLine has spent some time this pre-holiday season strolling the e-commerce avenue and window-shopping among the comparison engines. Some are established names that have been around for a while, and others came up a year ago or so. But there
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Digital
Ad Sales Boost Martha Stewart’s Online Fortunes: Web Site Relaunch Imminent
Although only a small part of Martha Stewart Living Omnimedia Inc.’s fortunes, Internet sales rose dramatically during the third quarter, in advance of the site’s early 2007 relaunch.
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Digital
Messages Mixed Regarding Holiday Sales
(Multichannel Merchant) Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic about the season.
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Digital
New Data on Search Marketing Click Fraud: Three Action Items
According to MarketingSherpa research data, click fraud is the new e-mail filtering.
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Digital
Live from ECMOD: N Brown’s Internet Centricity
In his session at the European Catalogue and Mail Order Days conference in London, N Brown chief executive Alan White declared: “We see ourselves as ultimately being Internet centric rather than catalog centric.” And in fact, in addition to its 20 print catalogs, N Brown operates 42 Web sites, including clearance sites and pure-plays.
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Digital
Become.com Spruces Up for Holiday Shopping
Brick-and-mortar retailers spiff up for the holiday season. So it’s not at all surprising that Become.com should also put on a new face in time for Christmas shoppers.
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Digital
Talk About Overkill: Google’s Plethora of Search Products
It seems like every time we turn around, Google is announcing a new offering, partnership, or enhancement. Just in the past few months they
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Digital
Car Dealers Work to Draw Those Online Tire-Kickers
When it comes to marketing, auto dealers may be the born experts on pennants, spinner signs and the refined art of the inflatable gorilla. But it
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Digital
Google Makes the Social Scene with Custom Search
In a nod to the rising significance of social search, Google will offer Web publishers and bloggers a customizable, brand-able version of its search engine to deploy on their sites, complete with Google pay-per-click sponsored listings.