Digital
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Digital
SEO for Content Marketers: Key Tips
SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.
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MarTech
Chatbots from Czech to Chinese (And Everywhere in Between)
Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.
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Direct Marketing | Print
Targeting Americans Over 50: 4 Tips
With about 20 percent of the U.S. population expected to be over 65 by 2030,
marketers need to think about consumers over 50 too. -
Email
Why Inbox Placement Matters for Email Marketers
Analyzing inbox placement helped Liberty Mutual create models to determine recipients’ likelihood to engage with their messages.
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Acquisition
Bacardi Halloween Recipe Video is Truly a Fright
Bacardi has put a twist on the ol’ standard cocktail recipe video,
but with a splash of ghastly frights. -
Acquisition
How to Make Micro-Moment Magic
So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.
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Profiles & Campaigns
Sharp Electronics Partners with Dealers to Boost Local Sales
Sharp Electronics is partnering with dealers around the country to help them market to local audiences with search, direct mail and other tactics.
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Data & Analytics
Ready or Not: California Consumer Privacy Act is an Impetus for Change
The California Consumer Privacy Act is now the toughest data privacy law in the country. Here’s what it means to marketers around the U.S.
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Data & Analytics
3 Reasons Marketing Data is the DNA of Engagement
Marketers to realize that humans need data as much as data needs humans. Here’s why.
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Email
Reengaging Email Subscribers: Tips From the United Nations Foundation
Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.