Digital

• Digital

  Live from ECMOD: N Brown’s Internet Centricity

  In his session at the European Catalogue and Mail Order Days conference in London, N Brown chief executive Alan White declared: “We see ourselves as ultimately being Internet centric rather than catalog centric.” And in fact, in addition to its 20 print catalogs, N Brown operates 42 Web sites, including clearance sites and pure-plays.

• Digital

  Become.com Spruces Up for Holiday Shopping

  Brick-and-mortar retailers spiff up for the holiday season. So it’s not at all surprising that Become.com should also put on a new face in time for Christmas shoppers.

• Digital

  Talk About Overkill: Google’s Plethora of Search Products

  It seems like every time we turn around, Google is announcing a new offering, partnership, or enhancement. Just in the past few months they

• Digital

  Car Dealers Work to Draw Those Online Tire-Kickers

  When it comes to marketing, auto dealers may be the born experts on pennants, spinner signs and the refined art of the inflatable gorilla. But it

• Digital

  Google Makes the Social Scene with Custom Search

  In a nod to the rising significance of social search, Google will offer Web publishers and bloggers a customizable, brand-able version of its search engine to deploy on their sites, complete with Google pay-per-click sponsored listings.

• Digital

  Abacus Indicator: B-to-B Web Sales Up

  (Multichannel Merchant) Business buyers are embracing the Web, according to a survey by Abacus. The company’s 2006 Business-to-Business Industry Insights Report found that 40% of b-to-b sales occurred via the Web in 2005, up from 34.5% in 2004, a 16% increase year over year.

• Digital

  MarketTools Touts Online Market Research Focus Groups

  MarketTools Inc. of Los Angeles has introduced Zoomerang Online Focus, a new online marketing research focus group service.

• Digital

  Brookstone Taps Cramer-Krasselt for Ad Campaign

  Brookstone Inc. has chosen Cramer-Krasselt to serve as its first agency of record.

  The agency will conduct a holiday promotion and branding advertising campaign running through 2007.

• Digital

  Meredith Acquires ReadyMade

  Meredith Corp. said it will acquire ReadyMade, a do-it-yourself magazine publisher and online marketer.

• Digital

  Army Launches $200 Million Advertising Effort

  The U.S. Army has chosen McCann Worldgroup to run a direct response television, radio, print and online advertising campaign to attract new recruits through 2007