Digital
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Video Marketing
Harnessing the Power of Video for Customer Service: 5 Tips
Video is great for creating social engagement,
but it can also be a powerful customer service tool. -
Profiles & Campaigns
Q&A: Nutrisystem Leverages the Power of Influencers
Nutrisystem CMO Keira Krausz discusses the marketing power
of influencers like Jessie James Decker to create social buzz. -
Digital
Targeted Content Helps CentralSquare Reach Public Sector
An ABM approach fueled by targeted content is helping Central Square
reach customers and new prospects. -
MarTech
Visa, Amex Deals Will Speed B2B Digital Payments
New arrangements by Visa and American Express will help
simplify digital payments for B2B marketers. -
Email
Spotify’s Preference Center is an Inspiration for Email Marketers
A preference center can be a great opportunity for marketers to collect additional
data about customers and finely personalize email content. -
Acquisition
Nat Geo Goes After Gen Z with Clever Strategies and Channels
National Geographic is going after a younger generation armed with
clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV. -
Profiles & Campaigns
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines. -
Demand Gen
B2B Content: To Gate or Not to Gate, That is the Question
Gated content is one way to build your lead database, but B2B
marketers need to resist the powerful urge to gate everything. -
Engage & Convert
Reading the Cues: Three Steps for Better Customer Engagement
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
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Acquisition
Clorox CMO Eric Reynolds Talks In-house Agencies, Challenges, Growth Opportunities, #MeToo
Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of
strategies, execution plans, challenges, failures and successes.