Digital

• Digital

  Taking Work and Waste out of B-to-B Search Marketing

  The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up your ad or the organic link to your page, then chances are strong that they

• Digital

  GenieKnows Vertical Search Is Where It’s At

  If you listen to industry observers, vertical search is a tool with a lot of appeal for users, many of whom are reportedly growing weary of getting back 10 pages of results on a single-word query. Of course, it can also be an effective strategy for the engines taking that vertical approach: It means they

• Digital

  Watch Your Rep on Social Networks

  Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy. My friend told me there were inexpensive fares via Ryanair. But before booking my ticket, I did a little research on this unfamiliar airline. My first stop: the Yahoo! Answers community site. Boy, did this community have a lot to say about Ryanair.

• Digital

  Atlas Expands in Ad Tech Market Through Acquisition

  Atlas, a Seattle-based digital marketing technology firm, has acquired for $30 million Accipiter, an online advertising technology firm located in Raleigh, NC.

• Digital

  Partnership to Target Pay Per Call Ads to Cell Phones

  Ingenio Inc., a San Francisco-based provider of pay per call advertising services, has formed a partnership with JumpTap Inc., a mobile search and advertising services firm located in Cambridge, MA.

• Digital

  Google Ads on the Air

  Google has begun beta testing selling radio spots through the AdWords platform that marketers use to bid on pay-per-click search ad placements.

• Digital

  Patriots’ Quarterback Brady Sues Yahoo Over Ads

  New England Patriots quarterback Tom Brady is suing Yahoo alleging that the Web portal used his likeness in ads touting its fantasy football service without his permission.

• Digital

  Last-Minute Holiday Testing Can Make the Sales Difference

  Just because we

• Digital

  Keeping an Eye on the Phones

  It

• Digital

  SourceTool Gives Global Business the Search It Needs

  When Thomas Publishing elected last year to put the plug on ThomasB2B, its business-supply directory joint venture with FindWhat (now Miva), the three top executives at the project were left holding onto their vision of what an online directory for businesses could be. That notion wasn