Digital

• Digital

  Online Searches for “Gift Card” Increase as Holiday Shoppers Panic

  Internet searches for the term “gift cards” more than doubled as online shoppers, faced with the imminence of several December gift-giving holidays, turned to the Internet for one-size-fits-all gifts.

• Digital

  People in the News

  Nikki H.M. Jackson has been appointed search engine optimization manager at Brilliant Blue. Jackson will be responsible developing Internet marketing and SEO strategies for the agency’s clients.

• Digital

  3 in 5 Merchants Say Holiday Sales Up: DMA Survey

  (Multichannel Merchant) People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association.

• Digital

  Search in 2007: The Year of Integration

  Increasingly marketers have come to view search as more than just a direct marketing vehicle. In 2007, expect this view to continue gaining momentum, bringing with it several changes,

• Digital

  Taking Work and Waste out of B-to-B Search Marketing

  The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up your ad or the organic link to your page, then chances are strong that they

• Digital

  GenieKnows Vertical Search Is Where It’s At

  If you listen to industry observers, vertical search is a tool with a lot of appeal for users, many of whom are reportedly growing weary of getting back 10 pages of results on a single-word query. Of course, it can also be an effective strategy for the engines taking that vertical approach: It means they

• Digital

  Watch Your Rep on Social Networks

  Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy. My friend told me there were inexpensive fares via Ryanair. But before booking my ticket, I did a little research on this unfamiliar airline. My first stop: the Yahoo! Answers community site. Boy, did this community have a lot to say about Ryanair.

• Digital

  Atlas Expands in Ad Tech Market Through Acquisition

  Atlas, a Seattle-based digital marketing technology firm, has acquired for $30 million Accipiter, an online advertising technology firm located in Raleigh, NC.

• Digital

  Partnership to Target Pay Per Call Ads to Cell Phones

  Ingenio Inc., a San Francisco-based provider of pay per call advertising services, has formed a partnership with JumpTap Inc., a mobile search and advertising services firm located in Cambridge, MA.

• Digital

  Google Ads on the Air

  Google has begun beta testing selling radio spots through the AdWords platform that marketers use to bid on pay-per-click search ad placements.