Digital
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Profiles & Campaigns
Honeywell Launches Aerospace B2B Ecommerce Portal
Honeywell Aerospace has launched GoDirect Trade, a new B2B ecommerce portal.
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Acquisition
Walmart Grocery Pickup Spot Gets Plenty of Golden Globe Buzz
It may have been the Hollywood stars who captured the Golden Globe awards
last night, but it was Walmart that took the prize in the category of best buzz. -
Profiles & Campaigns
Aflac Highlights What It “Isn’t” to Showcase What It “Is”
A new campaign featuring Aflac’s iconic duck aims
to clear up misconceptions about the brand. -
Acquisition
Top 2019 Digital Marketing Trends and Predictions
Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways. -
Digital
CMS State of the Art: What You Need to Know in 2019
Looking to update your CMS in 2019?
Here’s a primer of what to consider before you buy. -
Profiles & Campaigns
CMO Q&A: Rishi Dave on the Transformation of Vonage
Chief Marketer recently chatted with Vonage CMO Rishi Dave
about the challenges and opportunities facing the brand in 2019. -
Acquisition
“Make the First Move” Serena Tells Women in Bumble Campaign
As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.
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MarTech
2019 Trends: Martech Spending Continues to Rise
The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.
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Direct Marketing | Print
3 Reasons Why Your Brand Might Need a Refresh
Every brand story is unique, yet the reasons for a brand refresh usually fall into a few common categories.
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Social
How to Grow a Meaningful B2B Instagram Following
For B2B marketers, using non-business social platforms like Instagram can be tricky. Here’s tips to make visual platforms work.