Digital
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Digital
Demystifying Programmatic Buying
It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.
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Digital
Best Practices for Video Content Marketing
Here’s a short list of 8 of the 20 best practices for deeper engagement for video content marketing. Get the other 12 here too.
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Digital
Marketing Challenges for Political Marketers
Political marketers today must rely on a variety of marketing media to reach voters.
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Digital
Native Advertising and the Blurred Ad-Content Line
Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.
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Digital
The Digital Recipe for Marketing Food
Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.
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Digital
Brand Experiences Drive Big-Time Results for Interactive Video
Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.
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Digital
Hotels.com Campaign is, Well Obvious
Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”
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Digital
MillerCoors Boosts Digital Video Spending by 50%
Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.
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Digital
Tips for Better Triggered Online Campaigns
Here are six tips for improving your triggered marketing efforts, both locally and globally.
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Digital
Amazon Prime Membership Goes Up 25%
This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.
