Digital
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Digital
Marketing Challenges for Political Marketers
Political marketers today must rely on a variety of marketing media to reach voters.
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Digital
Native Advertising and the Blurred Ad-Content Line
Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.
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Digital
The Digital Recipe for Marketing Food
Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.
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Digital
Brand Experiences Drive Big-Time Results for Interactive Video
Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.
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Digital
Hotels.com Campaign is, Well Obvious
Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”
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Digital
MillerCoors Boosts Digital Video Spending by 50%
Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.
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Digital
Tips for Better Triggered Online Campaigns
Here are six tips for improving your triggered marketing efforts, both locally and globally.
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Digital
Amazon Prime Membership Goes Up 25%
This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.
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Digital
The Challenges and Opportunities of Native Advertising Formats
What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.
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Digital
Online Ad Security and Google’s New Acquisition
By Leo Marani (Quartz) Google has purchased online advertising fraud-tracker Spider.io for an undisclosed amount, which shows how seriously the tech world is taking online ad security. Leo discusses how the acquisition will bolster the battle against spam and ad fraud, and why that’s good for the entire industry.
