Digital
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Acquisition
Hotels.com Calls for Super Bowl Fans to Make Game Day Babies
If it’s up to Hotels.com there will be a baby-making boom
following the rush of the Super Bowl LIII. -
Data & Analytics
AI Opportunities to Solve Digital Marketing Challenges
Five common challenges marketers face today and how AI can help.
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Facts & Figures
Hiring Qualified Marketing Talent is Challenging in 2019: Survey
New research indicates that hiring to fill open
marketing positions might take longer than you think. -
Acquisition
Cole Haan Launches Mobile- and Social-First Video Series with Forbes.com
The multi-format campaign is aimed at Millennial professionals looking for
personal and professional development tips. -
Digital
Is Gating B2B Content Still Important in 2019?
Despite the debates in many organizations, gated B2B content
is still critical to a successful digital marketing strategy. -
Mobile
How to Identify Mobile Ad Fraud
There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating. -
Profiles & Campaigns
New Campaign Puts Shutterstock’s Assets Into Focus
Shutterstock is rolling out its first brand marketing campaign in six years,
to help educate prospects about the depth of its stock image library. -
Facts & Figures
Increased Focus on Marketing Spurs Budget Growth in 2019: Survey
A higher priority on marketing is one of the top drivers of budget
growth at B2B tech companies, according to a new survey. -
Profiles & Campaigns
Do You Have What It Takes to Work at P&G?
Procter & Gamble (P&G) is not surprisingly selective when it
comes to new marketing hires. Think you’ve got what they need? -
Acquisition
3 Augmented Reality Trends That Will Define Marketing in 2019
This year it will take creativity and an understanding of what does and
does not work for brands to set themselves apart.