Digital
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Digital
Online Search About Package Goods Growing, Says Survey
Consumers are increasing their search for consumer package goods online, according to a new survey by ICrossing.
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Digital
Seventh Generation Names Elenz Sales Vice President
Seventh Generation, an online marketer of environmentally responsible products, has named Carter Elenz vice president of sales.
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Digital
Short Cuts
PCMall Inc. will begin carrying Netmon Inc.’s line of products on its pcmall.com. pcmallgov.com and onsale.com Web sites.
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Digital
Short Cuts
Lego Brand Retail Inc. has chosen PFSweb to provide order fulfillment of its online store, www.shop.lego.com, and its Shop at Home catalog in North America.
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Digital
Naymz Accentuates the Positive on Search Engines
One of the most interesting things about search is the way mash-ups, start-ups and third-party developments can flip back and forth over the fence separating consumer uses from business or marketing uses. Projects that get their start as useful tools for one group can very quickly be adapted to be useful for anyone promoting a product or service on the Web. Case in point: a spate of services that have grown up in the last year to improve and safeguard personal reputations on the Web.
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Digital
Number One? Not Always the Top Ad Strategy
San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year. While the data doesn’t rise to the level of a formal study or index, Engine Ready marketing vice president Brian Lewis thinks the project holds some interest as an informal look at bid strategy and performance.
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Digital
Online Searches for “Gift Card” Increase as Holiday Shoppers Panic
Internet searches for the term “gift cards” more than doubled as online shoppers, faced with the imminence of several December gift-giving holidays, turned to the Internet for one-size-fits-all gifts.
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Digital
People in the News
Nikki H.M. Jackson has been appointed search engine optimization manager at Brilliant Blue. Jackson will be responsible developing Internet marketing and SEO strategies for the agency’s clients.
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Digital
3 in 5 Merchants Say Holiday Sales Up: DMA Survey
(Multichannel Merchant) People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association.
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Digital
Search in 2007: The Year of Integration
Increasingly marketers have come to view search as more than just a direct marketing vehicle. In 2007, expect this view to continue gaining momentum, bringing with it several changes,