Digital

• Digital

  Unilever Scrubs Up Dove Online Video Promotion

  (Promo Xtra) Unilever is using a videoblog and a create-your-own-commercial contest to support it’s latest Dove product debut.

• Digital

  Beneath the Surface of Search

  (Multichannel Merchant) If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.

• Digital

  Christmas ITunes Visits Soar 413%: Hitwise

  Visits to online music site ITunes.com skyrocketed 413% on Christmas Day 2006, compared to Dec. 25, 2005, according to Hitwise.

• Digital

  Short Cuts

  BabyUniverse Inc., an online marketer of baby and toddler goods, has launched BabyTV.com; an Internet broadcast channel and community for new and expectant parents.

• Digital

  Online Search About Package Goods Growing, Says Survey

  Consumers are increasing their search for consumer package goods online, according to a new survey by ICrossing.

• Digital

  Seventh Generation Names Elenz Sales Vice President

  Seventh Generation, an online marketer of environmentally responsible products, has named Carter Elenz vice president of sales.

• Digital

  Short Cuts

  PCMall Inc. will begin carrying Netmon Inc.’s line of products on its pcmall.com. pcmallgov.com and onsale.com Web sites.

• Digital

  Short Cuts

  Lego Brand Retail Inc. has chosen PFSweb to provide order fulfillment of its online store, www.shop.lego.com, and its Shop at Home catalog in North America.

• Digital

  Naymz Accentuates the Positive on Search Engines

  One of the most interesting things about search is the way mash-ups, start-ups and third-party developments can flip back and forth over the fence separating consumer uses from business or marketing uses. Projects that get their start as useful tools for one group can very quickly be adapted to be useful for anyone promoting a product or service on the Web. Case in point: a spate of services that have grown up in the last year to improve and safeguard personal reputations on the Web.

• Digital

  Number One? Not Always the Top Ad Strategy

  San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year. While the data doesn’t rise to the level of a formal study or index, Engine Ready marketing vice president Brian Lewis thinks the project holds some interest as an informal look at bid strategy and performance.