Digital
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Digital
Omniture Gets It Together with Applications
Web analytics is getting its act together. In fact, it’s been doing so for a while now, starting with the integration of Web data into a unified, single-view dashboard. That was soon followed by the introduction of application programming interfaces (APIs) that allowed other data handlers, from CRM programs and e-mail platforms to search marketing tools and site search, to tap into and use the Internet metrics that Web analytics could provide.
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Digital
InsuranceOnly Acquires Direct Response Insurance Agency
InsuranceOnly, an online life insurance marketer, has acquired Direct Response Insurance Agency.
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Digital
Sears Closes on Virtual Home in Second Life
One of the oldest names in American retailing, Sears, will sprint to the cutting edge of online marketing with a 3-D virtual home d
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Digital
U.S. Ready for (Some) Mobile Marketing: Forrester
Even though almost four-fifths of consumers say they find the notion of ads on cell phones annoying, a growing number are being engaged by mobile campaigns that offer value without being unduly interruptive, according to a new report from Forrester Research.
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Digital
Short Cuts
Digital Brand Expressions has expanded its consulting services to include search engine marketing agency reviews
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Digital
E-Dialog Names Green to New Database Post
E-Dialog, an online marketing services provider, has named Simon Green to the newly created position of director of database strategy and data services in its London office.
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Digital
AARP Publications Appoints Correia to Interactive Position
AARP Publications has appointed Linda Tse Correia associate director of interactive marketing.
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Digital
Turn Ad Network Automates for Action
Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.
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Digital
One StepUp for Local Search
San Francisco-based StepUp, founded in 2004, offers a software solution that makes it easy for small local retailers to link their product information to Internet sites via StepUp