Topic

Digital

  • Short Cuts

    Digital Brand Expressions has expanded its consulting services to include search engine marketing agency reviews

  • E-Dialog Names Green to New Database Post

    E-Dialog, an online marketing services provider, has named Simon Green to the newly created position of director of database strategy and data services in its London office.

  • AARP Publications Appoints Correia to Interactive Position

    AARP Publications has appointed Linda Tse Correia associate director of interactive marketing.

  • Turn Ad Network Automates for Action

    Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.

  • One StepUp for Local Search

    San Francisco-based StepUp, founded in 2004, offers a software solution that makes it easy for small local retailers to link their product information to Internet sites via StepUp

  • Free Shipping Key to Online Shopping Satisfaction: Study

    Web marketers looking to boost their customer satisfaction and loyalty metrics should strongly consider offerings free shipping and handling, according to a new consumer study.

  • Unilever Scrubs Up Dove Online Video Promotion

    (Promo Xtra) Unilever is using a videoblog and a create-your-own-commercial contest to support it’s latest Dove product debut.

  • Beneath the Surface of Search

    (Multichannel Merchant) If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.

  • Christmas ITunes Visits Soar 413%: Hitwise

    Visits to online music site ITunes.com skyrocketed 413% on Christmas Day 2006, compared to Dec. 25, 2005, according to Hitwise.

  • Short Cuts

    BabyUniverse Inc., an online marketer of baby and toddler goods, has launched BabyTV.com; an Internet broadcast channel and community for new and expectant parents.