Digital

• Digital

  Myth Busting: The Truth about Rich Media

  Rich media technology has been around for several years now. But some marketers are still reluctant to use it to engage customers, partly due to misconceptions on what it is and what it can do. The confusion is understandable. Since although many rich media ad formats are standardized, the end product can vary vastly depending on budget and creativity of the concept.

• Digital

  Oodle Classifieds Serve Up Local Market Data

  Online classified-ad aggregator Oodle today announces the debut of the Oodle Index, a comprehensive real-time, locally-based price gauge for many of the products it offers for sale.

• Digital

  New eStara Feature Saves or Sends Online Listings

  Call-based conversion enhancer eStara announced today that it has launched a new Save & Send feature that will let users send online directory and classified listings or search results via text message, Skype IP voice, e-mail or fax.

• Digital

  Tranzact Acquires the Credo Group

  Tranzact, a unit of Halyard Capital, has acquired the Credo Group, an online insurance marketer, for an undisclosed sum.

• Digital

  Marketers to Spend More Online in 2007: Survey

  Eighty-five percent of direct marketers plan to increase their online marketing this year, according to a new Alterian survey.

• Digital

  Responding to CPC Inflation

  Recent buzz in the press and blogger community indicates that costs per click (CPCs) are rising and performance falling. Putting CPC pricing trends in context helps us more thoroughly understand how growing search campaigns evolve in this dynamic market.

• Digital

  Meredith Acquires Word-Of-Mouth, Online Marketing Firms

  Meredith Corp. has acquired Genex, an interactive marketing services firm that specializes in online customer relationship marketing, and New Media Strategies, an interactive word-of-mouth marketing company.

• Digital

  Yes, Virginia, There Was a Cyber Monday: OneUpWeb

  Web retail traffic, conversions and sales started building in the last week of October 2006 and did not start declining to pre-holiday levels until the week of Dec. 18. Even then, sales and conversions remained high, although traffic dropped back to pre-holiday levels.

• Digital

  Panama without Tears

  If you’re a search marketer, chances are you’ve just run through the last items on your post-holiday To Do list. Got those keyword bid prices down again to pre-Black Friday levels? Check. Swapped out the “free shipping” and “no-hassle return” ads for creative about gift card redemption? Done. Migrated your Yahoo! Search Marketing account to the new Panama platform? Ummm…

• Digital

  Omniture Gets It Together with Applications

  Web analytics is getting its act together. In fact, it’s been doing so for a while now, starting with the integration of Web data into a unified, single-view dashboard. That was soon followed by the introduction of application programming interfaces (APIs) that allowed other data handlers, from CRM programs and e-mail platforms to search marketing tools and site search, to tap into and use the Internet metrics that Web analytics could provide.