Digital
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Digital
IProspect Names Tawadros COO
IProspect, a search engine marketing firm, has promoted John Tawadros to chief operating officer from vice president of client services and technology.
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Digital
Online Ads Boost Cereal Sales at French Supermarkets
Online advertising increases supermarket sales, according to French survey findings released by the digital marketing agency Adtech AG.
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Digital
AOL Video Streams QVC Channel Live
AOL has started streaming live video from the QVC cable shopping channel on its AOL Video portal, the two companies announced Friday.
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Digital
Google Checkout Flunks Out on Customer Satisfaction: Report
Google Checkout has reached 6% penetration in the online payment market since its launch eight months ago, but will need to resolve customer satisfaction issues before posing a serious threat to PayPal, according to a J.P. Morgan survey.
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Digital
Tech Companies to Set Code for Global Privacy, Freedom
Microsoft, Google, Yahoo! and voice carrier Vodaphone Group PLC will work with a coalition of nongovernmental organizations to arrive at a code of conduct promoting freedom of speech and privacy, the companies announced Friday.
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Digital
TheFind.com’s Color Search Raises Funds for Global Doctors
Shopping search engine TheFind.com announced that its “Color for a Cause” fund-raising promotion raised $10,000 for the Doctors Without Borders medical aid organization.
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Digital
MediaBrains to Build Online Directories for 1105 Media
MediaBrains, a business-to-business online advertising agency, has teamed up with 1105 Media Inc to build and manage online industry directories for seven of the company’s publications
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Digital
Case Study: Element Campaign Nothing to Crab About
Japanese automaker Honda had a problem with its image. Its core buyer was older, but it wanted to appeal to younger drivers.
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Digital
People in the News
Richard Lysinger has been named vice president, marketing of Quickparts Inc. (www.quickparts.com), an online provider of custom designed industrial parts
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Digital
A Look Back at the Next Holiday Season
You’ve got about eight months to get your holiday 2007 search campaign in shape. Are you psyched?
If not, no one could blame you. But it’s probably a good idea to examine some of the stats from the season just ended in order to optimize your online marketing performance next December.