Digital
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Data & Analytics
LA Kings Turn to Modeling to Ice Churn
Real-time models are helping the Los Angeles Kings predict churn
and improve retention with season ticket holders. -
Acquisition
Skechers Rips Nike Over Exploding Shoe
Sneaker brand Sketchers, as brands will do, has taken advantage of Nike’s recent bad luck.
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Acquisition
You Be the Stylist: Hilfiger’s Instagram Stories Say
Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories. -
Acquisition
Digital All Stars
With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change […]
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Email
B2B Email: Customers Crave Curated and Customized Content
In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast. -
Acquisition
U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media
Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement. -
Acquisition
Tips to Capture and Present User-Generated Content
From keeping it simple, to tapping live events, 13 experts
on Forbes Agency Council shares some advice. -
Profiles & Campaigns
Captain Marvel Powers Wix Promotion
A team up with Marvel Studios’ latest film is helping
Wix.com promote a new series of product enhancements. -
Engagement
Proving Influencer Marketing ROI in a Fake Follower World
Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter. -
Acquisition
How Redbox’s Social Strategy Turned the Conversation to its Favor
Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing.