Digital
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MarTech
The Case for Investing in AI for Advertising
AI is ultimately here to improve people’s lives both at work and at home,
yet many organizations are still timid about investing in the technology. -
MarTech
4 Top Trends: Marketing Leaders Sound Off
Marketing leaders from brands like HubSpot, Engagio, Naspers,
OWOX BI and more share their opinions on top trends you need to watch. -
Profiles & Campaigns
Hiscox Debuts Barcode Campaign to Target Small Businesses
Hiscox launched a new campaign this week designed to
highlight the unique insurance needs of small businesses. -
Social
Lush UK Closes Social Media Accounts
While many brands are rushing to increase their social
presence, Lush UK is doing just the opposite. -
Facts & Figures
10 Trends for Managing Brand Reputation
Brand reputation often hinges on whether a company actually delivers on what it promises consumers.
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Facts & Figures
B2B Manufacturers Fall Short in Digital
B2B manufacturing firms are falling short when it comes to
digital experience, according to a new report from Gartner. -
Acquisition
Gillette in Play at First TwitchCon Outside North America
The event not only expands Gillett’s international eSports activities, but
delivers a host of activations for the expected 14,000 attendees. -
Data Driven ROI
5 Steps to Improving Multicultural Marketing Campaigns
Consider these five ideas for making your multicultural marketing campaigns inclusive.
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Profiles & Campaigns
Citrix Drives Awareness With Red Bull Racing Partnership
Citrix CMO Tim Minahan shares how the brand is leveraging a partnership
with Aston Martin Red Bull Racing to create engagement with B2B decision makers. -
Acquisition
True Food Kitchen New CMO is Cooking up Some Modern Marketing
CMO Shannon Keller plans to move True Food Kitchen forward through strategic
brand initiatives, partnerships, events and innovative programs.