Topic

Digital

  • The Other 20 Percent of Success

    In July, I misquoted Woody Allen in my article “Nine-Tenths of Search Success.” What Allen actually said is “80% of success is showing up.” My point from July remains that in search marketing, just showing up—for searchers at any stage of the consideration process—

  • Red Bricks Media Names New CEO

    Interactive marketing agency Red Bricks Media has promoted vice president of client services Ed Kim to the post of chief executive officer.

  • Bowl Ads Still Neglect Basic SEM Blocking and Tackling

    Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out. That small distraction didn’t stop advertisers from doing more search marketing than ever against their Bowl TV spots

  • Long-Tail Optimization—Hold the Brands

    You know you should be optimizing for natural search.But knowing that something can be a help is a far cry from being able to accurately estimate the benefit your site can get from thorough search engine optimization (SEO). Visualizing that boost is particularly difficult for large Web retailer sites with tens of thousands of pages. Madison WI-based SEO firm NetConcepts set out last year to make that optimization incentive easier to see.

  • A Dearth of Search Among Big-Box Retailers

    (Searchline) If youíre a small or midsize e-commerce site trying to compete with large multichannel, multibrand retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization

  • Bowl Ads Neglect Basic SEM Blocking and Tackling

    (Searchline) Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out.

  • How to Waste Money on Search Engine Marketing…

    Spending on search engine marketing is growing exponentially – and so is waste. While purchasing highly desirable (and therefore expensive) key words is the glamour part of search engine marketing, the back end is where marketers can make – or lose – their money. In fact, there is so much money being lost on bad follow-through that marketers must be making a concerted effort to do so.

  • Ford Sells 1 Million Vehicles Online

    FordDirect said it sold more than 1 million vehicles online during 2006.

  • Ventrue Acquires Neverblue Media

    Vertrue Inc. has acquired Neverblue Media Inc., a Canadian online lead generation firm.