Digital
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Profiles & Campaigns
AT&T Business Speeds to the Future With 5G
For AT&T Business, 5G is the next big thing, and it is using content
featuring everything from medical centers to Batman to bring the tech alive. -
Social
B2B Brands Need to Produce More Content: Vaynerchuk
Marketers need to start producing a lot more relevantcontent, and LinkedIn
is the place they need to be distributing it, says Gary Vaynerchuk. -
Acquisition
Move Over Celebs, Consumers Prefer Micro-Influencers
Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey. -
Acquisition
It Comes with the Territory-Beer and Marijuana
Craft brewers operating in states where marijuana is legal are marketing their brews
with bold ads that push the boundaries of the crossover between beer and legal weed. -
Acquisition
Want a Pair of Nike’s Latest Sneakers? You’ll Only Find Them on Fortnite
Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite
to introduce two new characters. -
Profiles & Campaigns
Arizona State Builds Alumni Affinity
Rather than just bugging them for donations,
Arizona State is using a loyalty app to connect with alumni. -
Acquisition
Pringles to Air Commercials in Esports Stadiums; Launches Summer Contest
Pringles has taken another major step to connect with coveted young esports fans—a series of
commercials that will air in stadiums and digitally during esports events. -
Data & Analytics
Driving Results With Granular Measurement
Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel. -
Acquisition
Barbie Takes on Closing the Dream Gap For Girls
Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes. -
Acquisition
How L.L.Bean Mastered a Sophisticated Measurement Strategy
When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.