Digital
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Digital
Lillian Vernon Picks PM Digital As Exclusive Search Engine Service Provider
Lillian Vernon Corp. has named PM Digital as its exclusive provider of search engine marketing and datafeed marketing services. Terms of the contract were not released.
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Digital
AOL Allies with Gannett’s Online Media Services Subsidiary
America Online has formed a two-year strategic alliance with PointRoll, an online media services subsidiary of the newspaper giant Gannett Co.
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Digital
Interactive TV Advertising to Target Newlyweds
Wi-Fi TV Inc. plans to sell targeted video advertising and online banner ads when it launches InternetWeddingTV.com on May 1. Newlyweds will be able to upload videos and photos for free on this network of interactive TV stations.
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Digital
Health Benefits Direct to Sell Insurance for Aetna
Aetna Inc. has become the latest insurance company to join Health Benefits Direct Corp.’s insurance Web site portal.
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Digital
Online Marketing Efforts Expanded at Bayler Boats
Bayler Boats said it has tripled its budget for paid search engine marketing, banner ads and other online advertising being handled by the MarketSmart Advertising agency.
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Digital
Yellow Pages, Local Search Grow to $39 Billion in 2011: Forecast
Ad revenues from print Yellow Pages, Internet Yellow pages (IYP) and local search will reach $38.9 billion globally in 2011, a 4.9% annual increase from the $30.6 billion spent in 2006, according to a report from The Kelsey Group.
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Digital
247MGI Acquires Infomercial Producer
Streaming video media company 247MGI has agreed to buy Business Vision Network, a producer of infomercials.
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Digital
Why Chief Marketers Must Champion Natural Search Optimization
In his address at the McGraw-Hill Media Summit last month, InterActiveCorp (IAC) chairman/ CEO Barry Diller commented on the growing value of effective natural search optimization
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Digital
SCM Group Taps Medium Blue Search Engine Marketing
SCM Group Inc., a woodworking machinery manufacturer, has selected Medium Blue Search Engine Marketing to beef up it online marketing efforts.
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Digital
Building the Online Sales Lot
The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. Maybe so, but the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor.