Digital
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Digital
Live From CADM: Nonprofits Should Get Social
Social networks like MySpace can be a great way for nonprofits to build a network of “friends” to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive.
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Digital
Yahoo! to Buy Right Media Ad Exchange
Yahoo! said yesterday it will spend $680 million in cash and stock to acquire the whole of Right Media, an interactive display ad exchange that lets online marketers and Web publishers come together to set a price for Internet ad delivery.
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Digital
Spyware Turns Up in Google Search Ads
Google last week cracked down on a number of pay-per-click ad accounts being used to send searchers to malware-infected Web sites set up to steal banking accounts and other personal data, the company revealed Friday.
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Digital
Why a Killer Video Game Is the Army’s Best Recruitment Tool
Since the last draftee reported for duty in December 1972, Uncle Sam has had to hustle to staff an all-volunteer armed force. That means the U.S. Army has to recruit 80,000 soldiers every year
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Digital
Ask.com to Roll Contextual Ad Network
IAC/InterActive Corp., the company that operates the Ask.com search engine, will launch a contextual ad network to let advertisers place pay-per-click ads on the content pages of some of its Web properties, including Match.com, Ticketmaster, Evite and Citysearch.
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Digital
Drugstore.com Cuts Losses in Quarter
Drugstore.com Inc., reported a net loss of $3.8 million for the first quarter, compared to a net loss of $5.3 million last year.
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Digital
More Light, Less Heat on Click Fraud at SES
In past meetings of the Search Engine Strategies conferences, the session on click fraud has often resembled a steel-cage grudge match, with representatives from click-auditing firms and SEM agencies bantering with spokespeople for the major search engines. By comparison, the session at SES New York earlier this month was more like Wimbledon than the World Wrestling Federation.
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Digital
AdGooRoo Makes You a Competitive Force
Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool such as radio
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Digital
Amazon.com Sees Revenue, Income Boost in First Quarter
Amazon.com generated $3.02 billion in sales during first quarter 2007, up from $2.28 billion a year ago. The online retailer attributed $84 million of the gain to favorable foreign currency exchanges.