Digital

• Digital

  51% of Consumers Research Online, Buy Offline: Forrester

  Slightly more than half of online U.S. consumers — or 51% — said they have researched a product online, and then bought it at a retail store, according to a study released this week by Forrester Research.

• Digital

  One-Third of U.S. Logs on a Lot, But Half Doesn’t Care: Pew

  According to a new survey by the Pew Internet & American Life Project, 31% of American adults get lots of use, productivity and satisfaction out of using Internet-connected technology (computers, mobile phones, personal digital assistants), while 20% use the technology grudgingly– and almost half could care less.

• Digital

  About.com Buys Product Review Site

  Online reference and content site About.com, a New York Times Co. property, announced that it has bought ConsumerSearch.com, a Web site that solicits and compiles reviews of consumer products.

• Digital

  Make Friends—And Donors: Why Nonprofits Should Get Social

  Social networks like MySpace can be a great way for nonprofits to build a network of “friends” to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive.

• Digital

  Farming the Marshland: Chitika Targets the Blogosphere

  It would be a vast understatement to say that a few years ago, advertisers were skeptical about potential of blogs, seeing the blogosphere as an untamed marshland.

  “Now, advertisers are running to us and saying ‘wow, we were wrong,'” says Venkat Kolluri, CEO of Chitika, a contextual advertising firm which is helping bloggers monetize their efforts with targeted advertising.

• Digital

  Social Networking Web Site Inserts Ads in E-mail Correspondence

  The social networking Web site Tagged.com plans to begin inserting behaviorally targeted text ads or taglines into the footer of users’ e-mail correspondence.

• Digital

  Your Brand and Paid Search: What You Need to Know

  Chief marketers using paid and natural search engine marketing often ask, “If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?”

• Digital

  Neo@Ogilvy Teams Up With SEMDirector

  Neo@Ogilvy”>Neo@Ogilvy, the Ogilvy Group’s digital and direct media company, has joined forces with SEMDirector Inc. to furnish clients with systems to manage and measure search-marketing campaigns around the world.

• Digital

  Calendars.com Optimizes Campaigns, Bids

  For a business that’s built around time, Calendars.com doesn’t have much of it. “It’s an extremely seasonal business,” says Hilarie Pozesky, president and CEO of Hilarie Pozesky Consulting, which handles online advertising for the online seller. “Calendars.com does about 85% of its business between the end of October and the end of January. We really have just a few weeks out of the year to sell, and we need to be on top of our marketing.”

• Digital

  It’s All about the Landing Page, Baby

  Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother