Digital
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Digital
Neo@Ogilvy Teams Up With SEMDirector
Neo@Ogilvy”>Neo@Ogilvy, the Ogilvy Group’s digital and direct media company, has joined forces with SEMDirector Inc. to furnish clients with systems to manage and measure search-marketing campaigns around the world.
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Digital
Calendars.com Optimizes Campaigns, Bids
For a business that’s built around time, Calendars.com doesn’t have much of it. “It’s an extremely seasonal business,” says Hilarie Pozesky, president and CEO of Hilarie Pozesky Consulting, which handles online advertising for the online seller. “Calendars.com does about 85% of its business between the end of October and the end of January. We really have just a few weeks out of the year to sell, and we need to be on top of our marketing.”
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Digital
It’s All about the Landing Page, Baby
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother
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Digital
Live From CADM: Nonprofits Should Get Social
Social networks like MySpace can be a great way for nonprofits to build a network of “friends” to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive.
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Digital
Yahoo! to Buy Right Media Ad Exchange
Yahoo! said yesterday it will spend $680 million in cash and stock to acquire the whole of Right Media, an interactive display ad exchange that lets online marketers and Web publishers come together to set a price for Internet ad delivery.
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Digital
Spyware Turns Up in Google Search Ads
Google last week cracked down on a number of pay-per-click ad accounts being used to send searchers to malware-infected Web sites set up to steal banking accounts and other personal data, the company revealed Friday.
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Digital
Why a Killer Video Game Is the Army’s Best Recruitment Tool
Since the last draftee reported for duty in December 1972, Uncle Sam has had to hustle to staff an all-volunteer armed force. That means the U.S. Army has to recruit 80,000 soldiers every year
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Digital
Ask.com to Roll Contextual Ad Network
IAC/InterActive Corp., the company that operates the Ask.com search engine, will launch a contextual ad network to let advertisers place pay-per-click ads on the content pages of some of its Web properties, including Match.com, Ticketmaster, Evite and Citysearch.
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Digital
Drugstore.com Cuts Losses in Quarter
Drugstore.com Inc., reported a net loss of $3.8 million for the first quarter, compared to a net loss of $5.3 million last year.