Digital
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Acquisition
P&G Shares Roadmap to Drive Growth with Disruptive Marketing
P&G is driving growth with “constructive disruption” with a focus on constant
innovation and irresistible brand experiences. -
MarTech
CDP Helps Ancestry Improve Data Oversight
Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels. -
Engagement
Don’t Be Afraid: The Risks—and Benefits—of Driving Change
This much is undeniable: What used to be seen as “church and state” separation between
brands and hot button issues facing society is now a situation of blurred lines. -
Data & Analytics
Transforming Customer Experience with Data: 5 Tips
Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights? -
Acquisition
Dewar’s Infuses Caribbean Vibe to Recruit New Customers
The campaign, “Scotribbean World,” includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
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MarTech
Why a Self-Service Martech Model Might Be For You
Scott Brinker shares why more brands are shifting from a siloed martech approach
to one that is more self-service and accessible across the entire organization. -
Profiles & Campaigns
Cause Marketing: Why Brands Should Take a Stand
Marketing leaders from John Hancock, Constant Contact and more
share why their brands are getting involved in cause marketing. -
Demand Gen
8 Ways to Promote Your Customer Referral Plan
Want referrals in droves to boost your ROI? Here are eight effective
ways to promote your customer referral plan. -
Profiles & Campaigns
John Hancock Puts the Focus on Customers in B2B and B2C
Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and
the changing role of marketing leaders in creating customer experiences. -
Acquisition
AR Campaign Simulates Swarms of Deadly Mosquitoes Across NYC
As the UNGA meeting gets underway, a campaign to end Malaria has spread
across NYC through an AR digital and out-of-home campaign.