Digital Archives - Page 50 of 109

Fair Isaac Prelim Report: 15% of Billed Clicks Could Be Bogus

Fair Isaac Corp., the company that detects credit fraud for financial institutions, announced Friday that preliminary findings from its study of click fraud in pay-per-click advertising suggest that bogus clicks can reach 10% to 15% of billed traffic.

Digital

Local.com Plays with the Big Boys

As CEO Heath Clarke explains it, Local.com occupies a space between the two largest groups involved in local online search, and enjoys an advantage over each.

Digital

Web 2.0, Online Ads Can Spread Malware: Google

At times it seems as if doing business on the Web means living with risk, for users and marketers alike. Threats come up and spread fear, uncertainty and doubt about the viability of a channel (spam in all its forms), the accuracy of baseline metrics (click fraud, cookie deletion) or the integrity of e-commerce (data protection). In some cases, more or less acceptable solutions are found. More likely, the bad actors simply move on to the next more lucrative scam.

Digital

Microsites Are Becoming a Macro Idea

Bill Hanekamp is a huge fan of small Web sites. Technically, they

Digital

Poll Finds Credit Card Security Fears Inhibit Online Sales

Consumers would shop more online if more alternatives to paying by credit card were available, such as being billed by telephone or Internet service providers, according to the 2007 Annual Javelin Consumer Payment Poll.

Digital

24/7 Confirms Sale Is a Possibility

Online marketing firm 24/7 Real Media last week confirmed earlier reports that it may be for sale.

Digital

One in 10 Web Pages Could Carry Spyware: Google

Research by search giant Google has suggested that one in 10 Web pages is capable of activating malicious code and 16% may contain code that could infect a user’s PC. And they’re being aided in the spread of that malware by the demand-side pull of Web 2.0 content such as video and browser widgets.

Digital