Digital
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Digital
Local.com Posts Strong Growth in Local Search Ad Revenue
Local search engine Local.com reported first-quarter 2007 revenue of $4.9 million, an improvement of 55% over revenue for the same quarter last year and 35% revenue growth from Q4 2006
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Digital
Short Cuts
Caesars Palace has unveiled the Caesars Luxury Collection (caesarsluxurycollection.com) a Web site offering Pratesi linens, diamond earrings, Cartier fragrance and an extensive selection of Montblanc tobacconist accessories.
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Digital
51% of Consumers Research Online, Buy Offline: Forrester
Slightly more than half of online U.S. consumers — or 51% — said they have researched a product online, and then bought it at a retail store, according to a study released this week by Forrester Research.
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Digital
One-Third of U.S. Logs on a Lot, But Half Doesn’t Care: Pew
According to a new survey by the Pew Internet & American Life Project, 31% of American adults get lots of use, productivity and satisfaction out of using Internet-connected technology (computers, mobile phones, personal digital assistants), while 20% use the technology grudgingly– and almost half could care less.
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Digital
About.com Buys Product Review Site
Online reference and content site About.com, a New York Times Co. property, announced that it has bought ConsumerSearch.com, a Web site that solicits and compiles reviews of consumer products.
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Digital
Make Friends—And Donors: Why Nonprofits Should Get Social
Social networks like MySpace can be a great way for nonprofits to build a network of “friends” to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive.
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Digital
Farming the Marshland: Chitika Targets the Blogosphere
It would be a vast understatement to say that a few years ago, advertisers were skeptical about potential of blogs, seeing the blogosphere as an untamed marshland.
“Now, advertisers are running to us and saying ‘wow, we were wrong,'” says Venkat Kolluri, CEO of Chitika, a contextual advertising firm which is helping bloggers monetize their efforts with targeted advertising.
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Digital
Social Networking Web Site Inserts Ads in E-mail Correspondence
The social networking Web site Tagged.com plans to begin inserting behaviorally targeted text ads or taglines into the footer of users’ e-mail correspondence.
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Digital
Your Brand and Paid Search: What You Need to Know
Chief marketers using paid and natural search engine marketing often ask, “If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?”