Digital
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Digital
Yahoo! Ad Change: Did Millard Jump or Was She Pushed?
Yahoo announced last weekend that it will merge its search and display advertising sales teams in the U.S. in an effort to streamline media buys for customers who want to advertise in a variety of formats, from search and graphical ads to videos.
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Digital
Supplement Seller Tries a Dose of Vitamin S-E-M
Back in 1999, Cincinnati entrepreneur Al Alexander ran the Paramount fitness center, where he also sold vitamins on the side. But he started receiving customer complaints that they could buy the products elsewhere for cheaper prices. That led Alexander in 2001 to open Supplements To Go (www.supplementstogo.com)
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Digital
Yahoo! Puts Search, Display Sales under One Title
Yahoo said yesterday it will merge its search and display advertising sales teams in the U.S. in an effort to streamline media buys for customers who want to advertise in a variety of formats, from search and graphical ads to videos.
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Digital
EBay’s Back on Google but Looking to Make Cuts
Pay-per-click ads from eBay are back on Google search results pages after an absence of more than a week. But the online auction site says it is considering making a “significant” reduction in the ads it runs on Google.
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Digital
EU Will Look at Privacy Records of Many Search Engines
The European Union will take a look at the privacy policies of many big Internet search engines, not just Google.
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Digital
Blinkx Launches Contextual Video Ads
Video search engine blinkx will launch a video ad targeting platform later this summer designed to match TV-style ads to Web content.
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Digital
Strong Online Holiday Shopping Seen in 2007
Online holiday shopping this year is expected to be strong with 84% of survey respondents planning to spend as much as or more online than they did during the 2006 season, according to Advertising.com.
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Digital
Short Cuts
KeyBank has selected Omniture to measure the effectiveness of their online campaigns
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Digital
Foundering Yahoo! Reaches out to Co-founder
Bringing a founder back into the fold seems to have done well for Apple and is at least being given a chance to work at Dell. Now Yahoo! has joined the ranks of those companies looking to a once and future leader for guidance through tough times.
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