Digital
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Digital
With Sales at Stake, Steak Seller Opts for Search
You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology.
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Digital
Yahoo Acquires BlueLithium for $300 Million
Yahoo Inc. will acquire BlueLithium, the online advertising network, for $300 million.
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Digital
Myhubtv.com Acquires Agent Mailing
Myhubtv.com, an online and video business directory, has acquired Agent Mailing a real estate Web site in Florida.
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Digital
GiftCards.com Hires Mark Romanelli and Tim Ludwig
GiftCards.com, LLC has named Mark Romanelli executive vice president and hired Tim Ludwig to serve as business logistics director. Ludwig will also join GiftCards’ board.
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Digital
HP Includes Online Component in $300 Million Campaign
(PromoXTRA)Hewlett-Packard has launched a $300 million campaign for a new line of printers, featuring several online elements.
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Digital
Convio Files for Initial Public Offering
Convio Inc. an online marketing services company for nonprofits, has filed a registration statement with the Securities and Exchange Commission to make an initial public offering of its common stock.
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Digital
Coremetrics Aims for Smaller Businesses
Web analytics firm Coremetrics yesterday announced it has developed a line of products specifically for small- to medium-sized businesses.
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Digital
On the Go: Mobile Content Plays Best to Immediate Needs
E-Centric recently talked with Mark Wachen, CEO of New York-based Optimost. The Web optimization company recently introduced new functionality to help track and target users by browser, operating system and type of device, including mobile phones and gaming consoles. We asked Wachen for his thoughts on the expanding mobile marketplace.
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Digital
Social Marketing May Fall Short in Targeting Brand Advocates
Social marketing may not be a magic bullet when it comes to targeting online brand advocates, according to a new report from JupiterResearch.
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Digital
Hi-Media Group to Acquire Fotolog
Hi-Media Group will acquire Fotolog Inc. for $90 million in cash and stock.