Digital
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Digital
Internet Search Engines Target Personalized Advertising
24/7 Real Media Inc. has conducted direct marketing campaigns with online advertising distributed via Internet search engines across a network of more than 950 Web sites.
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Digital
Agency to Build Online Social Network Supported With Ads
Seed Corn Media of Los Angeles plans to launch an advertising supported online social network in January 2008.
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Digital
Omniture to Acquire Offermatica
Web site analytics firm Omniture announced last week it has agreed to acquire multivariate testing company Offermatica for $65 million in cash and stock.
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Digital
Improve Your Homepage Performance Significantly
If you’re in the middle of a homepage design review, you know there’s a lot to consider. This week, MarketingSherpa’s Anne Holland shares some things she’s learned about the process. For a handy checklist of dos and don’ts, click here.
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Digital
Click Tactics Acquires Intrasight
Click Tactics Inc., an online marketing services firm, has acquired Intrasight, a provider of relationship marketing services for the travel and hospitality industry.
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Digital
B-to-B Seller Opens Up to Customers
How does a business-to-business enterprise retool to increase its appeal to consumers? When Brandon Whildin joined Dekalb, Ill.-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence.
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Digital
With Sales at Stake, Steak Seller Opts for Search
You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology.
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Digital
Yahoo Acquires BlueLithium for $300 Million
Yahoo Inc. will acquire BlueLithium, the online advertising network, for $300 million.
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Digital
Myhubtv.com Acquires Agent Mailing
Myhubtv.com, an online and video business directory, has acquired Agent Mailing a real estate Web site in Florida.