Digital
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Acquisition
How Georgia-Pacific Uses Viewership Data to Measure Media Spend
Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.
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Demand Gen
Ad Buyers Discuss TikTok’s Future and Potential Sale
What some agency folks have to say about the potential sale of TikTok and what that means for marketers.
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Acquisition
Most Read B2B Marketing Stories of 2020
Here are the five most popular B2B marketing stories for the first half of 2020.
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Acquisition
Lessons Learned from Cisco Live’s Virtual Event Pivot
Cisco learned the following lessons when converting its massive conference to an all-virtual format.
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MarTech
Special Report: Creating a Consistent Brand Experience During COVID-19
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
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Social
How Mars’ Candy Brands Have Engaged Consumers on Social During the Pandemic
Following are examples of how Mars’ candy brands are communicating with consumers during the pandemic.
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Demand Gen
Cisco Live Event Goes Virtual With Creative Attendee Engagement
Getting creative with engagement tactics was the differentiating factor for Cisco Live’s virtual event pivot.
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Digital
Nielsen Announces Plans to Adapt Measurement Methodology for Cookie-Less Future
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
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Acquisition
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
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Acquisition
Brand Marketing Strategies Are Shifting (Again) During the Pandemic
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.