Digital
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Data & Analytics
SAP Customer Data Platform to Launch Globally in November
SAP has entered the ring with its own CDP offering that will be available globally next month.
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Acquisition
Papa Murphy’s CMO Talks Social Media Strategy, Promotional Activations and Pandemic Pivots
We spoke with Kim McBee, Chief Marketing Officer and Senior Vice President of Customer Experience for Papa Murphy’s, about social media strategy, driving innovation and building an annual promotional calendar.
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Acquisition
Google Rolls Out Ad Tools for Marketers to Reflect COVID Behaviors
What marketers can gain from Google’s new trend discovery tool and optimization capabilities for specific campaign objectives.
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MarTech
Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
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Demand Gen
Brands on Fire in 2020
The winning strategies that have been highlighted so far this year in our Brands on Fire series.
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Acquisition
Salesforce Customer Data Platform Set to Launch in October
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
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Data & Analytics
Google and Reddit Offer New Tools for Advertisers
Digital advertisers have some new tools at their disposal from Google and Reddit.
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Acquisition
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
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Data & Analytics
YouTube Unveils Advanced Contextual Targeting Capability
YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.
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MarTech
CMO Council Report: Aligning Marketing and Communications Teams During the Pandemic
A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.