Digital
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Digital
Religious Jewelry Puts Faith in Pay-per-click
After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche—religious jewelry.
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Digital
Looking beyond the Click to Customer Engagement
Once upon a time, Web analytics was a fairly straightforward proposition. You kept track of a few leading indicators such as traffic, ad clickthroughs, page views and sales or other conversions (however you defined them), and you got a pretty good picture of how well your site was ticking over.
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Digital
Tailoring the Landing to the Search
From search and display ads to e-mail campaigns, print ads, direct-response TV and even direct mail, direct marketers are driving prospects to the Web in increasing numbers. But who’s building all the landing pages those prospects are pulling up to?
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Digital
Online Pharmaceuticals Spending to Rise, But Trust May Not Follow
Online spending within the pharmaceutical industry will jump from $975 million this year to $2.2 billion in 2011, according to eMarketer.
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Digital
Acxiom Acquires EchoTarget
Acxiom Corp. has acquired EchoTarget, a dynamic banner retargeting firm. Acxiom did not reveal what the terms of the transaction were.
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Digital
Michael Sprouse Joins AdzoogleAds as CMO
Online marketing services provider AzoogleAds has named Michael Sprouse chief marketing officer.
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Digital
New Digital Agency Opens in San Francisco
Catalyst is a new digital marketing agency in San Francisco that’s been founded by John Durham and Cory Treffiletti. Both have extensive online marketing experience.
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Digital
Landmark Acquires InternetSeer
Landmark Communications Inc. has acquired InternetSeer.com Corp., a provider of small business Web site monitoring, for an undisclosed sum.
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Digital
NHL Extends E-Commerce Agreement through 2014
The National Hockey League has signed a contract extension with GSI Commerce Inc. for the latter to provide online and offline marketing services through 2014.
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Digital
Publicis Acquires French Interactive Shop Wcube
Publicis Groupe has acquired Wcube, a French Internet marketing agency. Wcube will be renamed Publicis Modem France.