Digital
-
Digital
Interactive Spending to Reach $61 Billion, Says Forrester
Interactive marketing spending in the U.S. will more than triple over the next five years, reaching $61 billion by 2012, according to Forrester Research Inc.
-
Digital
Sixty-Four Percent of Small Firms Shop, Buy Online: Survey
A full 64% of small businesses bank and shop online, according to a new survey from EBillme.
-
Digital
Tools for Benchmarketing a Search Campaign
(Chief Marketer) Four questions regularly arise when marketers try to understand their search potential. All can be answered with good competitive benchmarking analysis.
-
Digital
Joining the Conversation: How Agencies View Social Media
Like marketers of all stripes, clients of direct marketing agencies are looking to social media to build better relationships with customers.
-
Digital
YouTube, HP Ask What Video Makers Want to Say
(Promo) HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions.
-
Digital
E-News to Go
The U.S. General Services Administration has launched GovGab.gov, a new blog designed to improve access to government information and services.
-
Digital
Health Benefits Direct Acquires Insurance Administration Software Firm
Health Benefits Direct Corp. has paid $3 million in cash and stock for Atiam Technologies, an online insurance administration software provider.
-
Digital
Yahoo! Upgrades Search Function
Yahoo! has added Search Assist to its search capabilities, and integrated audio, video clips and photos into its search results.
-
Digital
J.L. Halsey Reports $2.1M 4Q Profit
Online marketing services provider J.L. Halsey last week reported a $2.1 million fourth quarter profit on $10.8 million in revenue, up from $364,000 in profits on $7.7 million in revenue for the same quarter last year.
-
Digital
Online Retailers Embrace Welcome E-mails: Study
(PromoXTRA) Online retailers have increased their use of welcome e-mails, according to a study by the Direct Marketing Association’s E-mail Experience Council.