Digital
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Digital
The Bottom Line on SEM
Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech conference
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Digital
Live From Adtech: FindWhat Names Ballister VP of Sales
Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser
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Digital
Live From AdTech: The Bottom Line on SEM
Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200
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Digital
Online Searchers Expect Quick Results
Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon
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Digital
MyWay Tackles Yahoo With New Campaign
“Yahoo is Toast” is the theme of an advertising campaign by MyWay.com. The campaign is geared to build awareness for MyWay.com, a new ad-free portal and
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Digital
Online Game Is An Ice Breaker
It makes sense that the National Hockey League’s Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated
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Digital
TOP SEARCH ENGINE PLAYERS At a Glance
ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express
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Digital
Hitting the Right Chord
Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy
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Digital
Revving Up
WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel