Digital
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Digital
On the Horizon: Analytics and Digital will Top Job Skills
The digital skills required by European and U.S. executives are changing fast.
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Digital
6 Ways to Light a Fire Under Digital Marketing
Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.
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Digital
Online Advertising Poised to Grow
A ZenithOptimedia study has revealed projections for global ad spending in 2015, with online advertising estimated to grow 15 percent over the next two years, fueled by mobile and display ads.
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Digital
SEO Best Practices for 2015
The ways in which marketers execute SEO campaigns will evolve in the year ahead, with SEO encompassing the technical components of online marketing and content marketing driving search engine results.
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Digital
Content Personalization & Online Success
The ability to personalize content is becoming fundamental to online success in marketing, according to recent study from Ecoconsultancy and Adobe.
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Digital
More Than Half of Online Ads Not Viewable
Google this week released a study showing that 56.1 percent of online ads served on the Google display platforms could never have been actually seen by anyone due to viewability issues.
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Digital
Gauging Digital Demand Generation
A new global B2B benchmarking study is aimed at gauging digital demand generation and assessing the digital marketing maturity of the business marketing community.
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Digital
Video and B2B Lead Gen
Online video is an effective and increasingly popular way to communicate with consumers, but marketers should know that video can also be a good fit for B2B lead generation efforts.
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Digital
Dun & Bradstreet’s Digital Transformation
Dun & Bradstreet has successfully navigated a transformation to the digital marketing realm, and cmo Rishi Dave explains how they did it in this informative Q&A.
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Digital
Voice Search and SEO
Emerging technologies such as voice search could have lasting effects on how marketers view SEO programs.
