Digital
-
Digital
Oodle Helps Buyers Search Local Ads
TWO TRENDS ONLINE SHOPPING and local search come together in Oodle.com, which aggregates local classified ad listings across a number of categories and
-
Digital
Fruit of the Vine for Sale Online
WINE.COM’S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape
-
Digital
Pay-per-Call Clicks for Cruise Firms
ELEVATED KEYWORD PRICES IN the search engine market have led CruiseOne and Cruises Inc. to turn to pay-per-call advertising, where marketers pay for rings
-
Digital
Hyundai to Watch Web’s Offline Effect
Hyundai Motor America will take a closer look at the online research and shopping behavior of car seekers to better tailor its marketing efforts in the offline world.
-
Digital
Digital Broadcast Provide a New Niche for Advertisers
Digital broadcast signals are among the hottest vehicles in television, as broadcast stations seek to find more advertising outlets and compete against national cable networks. For advertisers, they can be a new way to reach niche demographics.
-
Digital
When It Pays to Be Negative
Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not “Tom Cruise” or “cruise missiles”?
-
-
Digital
When It Pays to Be Negative
Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include
-
Digital
Contextual Ads: Where Content Is King
Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. But research has determined that only 5% of the average person’s Internet activity involves search. To monetize that other 95% of Web activity, other ways to target ads have arisen. And as SEM becomes more competitive, those alternatives are getting a closer look from both advertisers and the search ad networks themselves.
-
Digital
Getting More Intimate
Everyone knows that Google, Yahoo!, MSN and Ask Jeeves are in a race to index the whole Web. In a sense, they want to be the Swiss Army knives of search,