Digital

• Digital

  Getting Scientific about Web Analysis

  For better or worse, the Web is perhaps the most infinitely measurable marketing medium we

• Digital

  Jeeves Joins Search Ad Party

  Ask Jeeves announced yesterday that it will begin selling paid ads linked to keywords on its search engine, in the same way that Google and Yahoo! now do.

• Digital

  Best Foot Forward

  The Internet can sell in a lot of categories, but it has one Achilles’ heel: It often comes up short in selling highly personalized products that demand

• Digital

  BlowSearch Takes Aim at Click Fraud

  BlowSearch is a metasearch engine with a mission: to reduce the amount of automated click fraud on the Web, and make itself a strong midmarket search

• Digital

  Magic Potion

  TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific…if you can find it when you need it. Scholastic.com is

• Digital

  A Multichannel Merchant Who Knows Her Craft

  Sandy Sandler admits that she’s a person who takes problems one at a time. “I like to do all the research, get all the ‘i’s dotted and ‘t’s crossed, and then move on,” she says.

  In that light, it makes sense that Sandler would wait until her company, which manufactures and sells a bow-tying item called the Bowdabra, would wait to put up its first transactional Web site until three months ago. She founded Bowdabra back in 1998, when she was training people in starting up corporate gift businesses and found how difficult it was for most people to tie a good bow in a ribbon.

• Digital

  Pfaltzgraff Sets a Custom Table

  TASTES IN HOME DCOR and entertaining are changing, becoming more eclectic and informal than ever. While Pfaltzgraff founded in 1811 and one of the oldest

• Digital

  A Measure of Satisfaction

  What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

• Digital

  Oodle Helps Buyers Search Local Ads

  TWO TRENDS ONLINE SHOPPING and local search come together in Oodle.com, which aggregates local classified ad listings across a number of categories and

• Digital

  Fruit of the Vine for Sale Online

  WINE.COM’S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape