Digital
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Digital
Mobile Search? Only for Free, Consumers Say
Search engines will have to get advertisers to pay for their transition to the mobile phone, because a new study by JupiterResearch finds that few cellular customers are willing to foot the bill.
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Digital
Firms Lack Follow-Through On SEO Recommendations: Study
Marketers may seek outside advice on search engine optimization, but there’s a fair chance those suggestions won’t be implemented without some kicking and screaming. Nearly two-thirds of organizations that outsource their SEO activities don’t implement the recommended changes to their Web sites
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Digital
Online Shoppers Shrug Off Gap Shutdown
After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores.
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Digital
Very Over, Jeeves: Mascot Gets His Walking Papers
Jeeves the search butler has heard his master’s voice, and it said: Hit the bricks. Reports from a Goldman Sachs investor conference in New York Wednesday say the long-time mascot of search engine Ask Jeeves will get his walking papers at some unspecified date.
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Digital
EBay answers the IP Voice Call
Voice over IP technology takes the analog waves of voice sounds, digitizes them into the ones and zeroes needed to transmit on data networks, sends them over the Internet, and then turns them back into sounds. And that
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Digital
Authors Guild Sues Google, Citing ‘Massive Copyright Infringement’
The Authors Guild and some individual authors filed a class action suit yesterday in federal court in Manhattan against Google, alleging that its Google Library program is a massive copyright infringement at the expense of the rights of individual writers, the group said in a statement.
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Digital
Online Ads to Crack $10 Billion in 2005
Online U.S. ad spending is on track to break through the $10 billion barrier and shoot to $12.9 billion, according to a forecast published yesterday by market research firm eMarketer.
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Digital
Google, Geico Settle on Trademark Search Gripe
A long-running legal dispute over Google’s ability to sell sponsored listings that use trademarked terms has ended with an out-of-court settlement with auto insurer Geico.