Digital
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Digital
Annual Check-up for Search Programs
Is your search advertising program healthy? How do you know? If you outsource, is your agency doing the job well? It would be nice to assume that hiring an expensive specialist guaranteed a clean bill of heath, but malpractice suits are often well-justified.
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Digital
Live From DMA05: Former Yesmail President Launches Web Analytics Company
The former president of e-mail concern Yesmail is launching a Web analytics consultancy, and he plans on building a network of stay-at-home marketing moms to do it.
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Digital
Losing Track
THE TERM TOSSING YOUR COOKIES HAS NEVER HAD AN exactly positive connotation, but for marketers it’s becoming even more of an unsavory concept. Recent
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Digital
Yahoo! Shopping’s Mobile Momentum
There are about 200 million cell phones in use in the U.S. today, and the majority of those are capable of using the Internet. The major search engines, and some minor ones, have all shown they recognize that as a gateway to Web information, search will find a way onto the mobile phone someday. The big questions are, what search services will users want to use and pay for, and how far out ahead of this just-emerging market do the engines need to be?
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Digital
Fear of a Black Hat
Ever wonder whether your Web site should take advantage of those offers to
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Digital
Holiday Search Tips from Some Magi
It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.
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Digital
Ask Jeeves Appoints New CFO and General Counsel
Ask Jeeves, Inc., Oakland, CA, has named Dominic Butera CFO and Dan Caul general counsel. Both will start their positions with the online search and marketing firm immediately.
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Digital
Yahoo! Gets Passionate About Ads
The object of online advertising is to engage the consumer and communicate a clear benefit to the audience, Yahoo! CMO Cammie Dunaway said. This builds passion for a product, which in turn creates brand loyalty.
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Digital
Rules of Virtual Thumb
ADVERTISING EXISTS TO help companies make money. That’s it. There are no moral victories in marketing. Chances are you already know this, and you’re pretty