Digital
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Digital
SideStep Goes Hunting Up the Amazon
SideStep, one of the best-known travel metasearch engines, needed wider distribution and better exposure on the Web. Amazon.com wanted to offer more robust travel services than simply selling discount tickets.
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Digital
Heeding the Wisdom of Socrates’ Words
If you’ve been lucky enough to avoid lawyers in your life, you may have had many occasions to use what Socrates Media LLC has to sell: do-it-yourself forms and kits for everyday legal transactions from leases to divorces. And thanks to an intensive paid-search marketing campaign, the Chicago company is doing its level best to make sure you can find their product when you need it.
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Digital
Web Testing and the Art of the Carrot
In 2004, John Howard had a problem. He had earned his nickname
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Digital
Experian Buys a Shopper
The parent company of Experian went shopping for a comparison shopping engine this holiday season and apparently found a bargain. British retail and business services provider GUS announced last week that its Experian division has bought PriceGrabber.com for $485 million.
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Digital
Search Engine Marketing: Top Five Eye-Tracking Laboratory Test Results
Turns out that when your customers and prospects search on Google, Yahoo!, or any other engine, their eyes view the results screen in a predictable series of involuntary reactions.
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Digital
MSN AdCenter Shows Search’s Targeted Future
As usual, the recent Search Engine Strategies conference held earlier this month in Chicago went heavy on the new: new ways to integrate search with video, podcasts, and phone sales, new ways to use mapping in local search, and new applications for tagging and community-gene4rated content. But one of the best attended sessions offered to lay out the ways in which search advertisers can get some of the capabilities that many offline advertisers already have
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Digital
Answers.com Offers Just the Facts
In the latest nod to the power of the Web community, Yahoo! last week launched Yahoo! Answers, a service in which seekers can pose questions that are too complex for simple search engines and get their answers from actual human beings
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Digital
The Science (and Art) of Web Analytics
For better or worse, the Web is perhaps the most infinitely measurable marketing medium we