Digital
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Digital
Ice.com Blogs the Bling
Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful either for marketing their wares or for spidering by the search engines. But don
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Digital
Google’s $6B in 2005 Not Enough for Wall Street
Google reported that both revenue and net income grew by more than 80% in the fourth quarter of 2005, compared to Q4 2004. But earnings per share for the top search engine did not meet analysts’ expectations, and Google’s stock price dropped more than 16% following the after-hours announcement.
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Digital
Whom Do You Trust with Your Search Data?
The attempt by Justice Department lawyers to gain access to Google search data may have opened an important new front in the war over the security of personal data online. The search powers have generated amazing amounts of revenue for themselves and their shareholders simply by linking ads to the terms users enter for a general search. But sustaining that revenue growth into the future, the industry believes, requires offering users more personalization and more interrelated services, and giving advertisers increasingly better ways to target their ads both demographically and eventually by searcher behavior. That means building ever bigger user databases. But who gets to see those?
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Digital
BigDaddy Means Big Changes at Google
One of the most popular forms of exercise among many search engine optimizers
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Digital
Blinkx.tv Wants to Be Your Remote Control for the Web
Mixed blessing, double-edged sword, backhanded compliment… whatever metaphor you choose, having Google take an interest in your vertical space is not an unalloyed boon. On the one hand, it’s a confirmation that your space is officially hot. On the other, it’s a signal that you can’t slow down, and in fact you’d better have some gas left in the reserve tank in order to stay ahead of the competition. That’s the situation video search engine Blinkx.tv finds itself in, now that Google has opened its Video Store beta.
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Digital
Google Comes Down Hard on Landing Pages
As if online marketers didn’t have enough to think about in the middle of the holiday season, in early December Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.