Digital
-
Digital
Lesson from the Viral Marketing Hall of Fame: Any Marketer Can Do Viral
I’m often called on to judge marketing awards. My least favorite are those judged on creative execution alone. Anyone who has ever been surprised by which tested ad creative produced the best results (and who hasn’t?) will recognize the idiocy of awards based solely on what’s prettiest or most “innovative.”
-
Digital
SourceTool Wants You to Help Build a Directory
When Thomas Publishing elected last August to put the plug on ThomasB2B, its business-supply directory joint venture with FindWhat (now Miva), the three top executives at the project were left holding onto their vision of what an online directory for businesses could be. That notion wasn
-
Data Driven ROI
Saltworks Builds Business with E-Zine and Search
Of all the topics featured in e-mail newsletters, few are as narrow as the one covered by Mark Zoske.
Zoske and his staff put out an entire e-zine devoted to a well-known chemical compound: salt. -
Digital
Search Marketing: Slowing Down While Breaking Records
Jackie Joyner-Kersee. Carl Lewis. When they broke their own records, their country watched and cheered their enormous accomplishments. If only the lives of marketers could be so fair.
-
Digital
1-800-Flowers.com Acquires Fannie May Confections
1-800-Flowers.com will acquire Fannie May Confections Brands Inc., which markets a variety of sweets via the Fannie May, Harry London and Fanny Farmer brands for $85 million in cash.
-
Digital
Manufacturers Will Raise Online Budgets: Survey
More than 75% of manufacturing companies will increase their online marketing budgets in 2006, according to a survey from SVM E-Business Solutions.
-
Digital
Trademarks in Search: A Legal Pick’em
Marketers who reach for their Magic 8-Ball for answers to the question of using rivals
-
Digital
SuperPages to Get Mom and Pop Googling
SuperPages.com, the Internet yellow pages directory owned by Verizon Information Services has more small businesses looking to place pay-per-click (PPC) ads on relevant SuperPages search results than there are spaces for such ads.