Digital

• Digital

  WSJ.Com To Move To Ad-Supported Model: Reports

  The Wall Street Journal’s Web site will move from a subscriber-revenue model to offering free access in exchange for advertising revenue, according to parent company News Corp. chairman Rupert Murdoch.

• Digital

  IBM Predicts Shift to Interactive Advertising

  A major shift away from traditional advertising to interactive ad formats will occur in the next five years, according a report released by IBM Global Business Services. It’s title is “The End of Advertising as We Know it.”

• Digital

  U.S. Online Ad Budgets Up 28% This Year: EMarketer

  (Promo XTRA) Spending for online advertising in the United States will wind up being almost 27% higher in 2007 than it was last year, according to new findings from marketing research firm eMarketer.

• Digital

  Shipwire Opens Canadian Facility

  Fulfillment outsourcer Shipwire, Inc. is expected to announce today the opening of a new facility in Toronto, Canada.

• Digital

  Sears Pushes Holiday Campaign Via the Internet, Sweepstakes

  Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign.

• Digital

  AOL to Acquire Quigo Technologies

  AOL is buying Quigo Technologies Inc., an online advertising company that specializes in matching ads to specific portions of Web sites, according to wire service reports.

• Digital

  Mercado SEO Feature Geared For Online Catalogs

  Mercado Software has debuted a new search engine optimization module aimed at highlighting merchandise from online retailers.

• Digital

  Advertisers Under-use Optimization Technology: Jupiter

  While many online advertisers employ simple search optimization techniques, a number of effective strategies are being ignored, according to JupiterResearch.

• Digital

  Deck the Halls With Blogs and Videos: Improve Your Holiday Sales With Social Media

  This holiday season, marketers are using an array of highly innovative, diverse and market-savvy Web 2.0 media to connect with customers. We recently looked at a dozen of the hottest products and brands to see how they’re differentiating themselves from the competition and reaching new markets.

• Digital

  Riddle Me This: The Puzzle of Promotions Via Social Networks

  Social nets still pose some confounding riddles for advertisers who want to use them to convey messages about brands or promotions.