Digital
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Digital
Responding to CPC Inflation
Recent buzz in the press and blogger community indicates that costs per click (CPCs) are rising and performance falling. Putting CPC pricing trends in context helps us more thoroughly understand how growing search campaigns evolve in this dynamic market.
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Digital
Meredith Acquires Word-Of-Mouth, Online Marketing Firms
Meredith Corp. has acquired Genex, an interactive marketing services firm that specializes in online customer relationship marketing, and New Media Strategies, an interactive word-of-mouth marketing company.
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Digital
Yes, Virginia, There Was a Cyber Monday: OneUpWeb
Web retail traffic, conversions and sales started building in the last week of October 2006 and did not start declining to pre-holiday levels until the week of Dec. 18. Even then, sales and conversions remained high, although traffic dropped back to pre-holiday levels.
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Digital
Panama without Tears
If you’re a search marketer, chances are you’ve just run through the last items on your post-holiday To Do list. Got those keyword bid prices down again to pre-Black Friday levels? Check. Swapped out the “free shipping” and “no-hassle return” ads for creative about gift card redemption? Done. Migrated your Yahoo! Search Marketing account to the new Panama platform? Ummm…
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Digital
Omniture Gets It Together with Applications
Web analytics is getting its act together. In fact, it’s been doing so for a while now, starting with the integration of Web data into a unified, single-view dashboard. That was soon followed by the introduction of application programming interfaces (APIs) that allowed other data handlers, from CRM programs and e-mail platforms to search marketing tools and site search, to tap into and use the Internet metrics that Web analytics could provide.
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Digital
InsuranceOnly Acquires Direct Response Insurance Agency
InsuranceOnly, an online life insurance marketer, has acquired Direct Response Insurance Agency.
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Digital
Sears Closes on Virtual Home in Second Life
One of the oldest names in American retailing, Sears, will sprint to the cutting edge of online marketing with a 3-D virtual home d
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Digital
U.S. Ready for (Some) Mobile Marketing: Forrester
Even though almost four-fifths of consumers say they find the notion of ads on cell phones annoying, a growing number are being engaged by mobile campaigns that offer value without being unduly interruptive, according to a new report from Forrester Research.
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Digital
Short Cuts
Digital Brand Expressions has expanded its consulting services to include search engine marketing agency reviews