Digital Archives - Page 250 of 312

People in the News

Richard Lysinger has been named vice president, marketing of Quickparts Inc. (www.quickparts.com), an online provider of custom designed industrial parts

Digital

A Look Back at the Next Holiday Season

You’ve got about eight months to get your holiday 2007 search campaign in shape. Are you psyched?

If not, no one could blame you. But it’s probably a good idea to examine some of the stats from the season just ended in order to optimize your online marketing performance next December.

Digital

Oodle Classifieds—Now with Market Efficiency!

If you or a loved one are addicted to the classified-ad section of your local paper, you know the syndrome. Users spend a lot of time in research mode, checking listings simply to figure out what constitutes a good deal on that Mazda Miata or two-bedroom rental of their dreams. Online classified-ad aggregator Oodle has realized this and has introduced the Oodle Index, a comprehensive real-time, locally-based price gauge for some of the most popular categories of ads it offers.

Digital

Storable Listings from eStara Plug Directory Leaks

Call-based conversion enhancer eStara announced this week that it has launched a new Save & Send feature that will let users send online directory and classified listings or search results via text message, Skype IP voice, e-mail or fax.

Digital

Myth Busting: The Truth about Rich Media

Rich media technology has been around for several years now. But some marketers are still reluctant to use it to engage customers, partly due to misconceptions on what it is and what it can do. The confusion is understandable. Since although many rich media ad formats are standardized, the end product can vary vastly depending on budget and creativity of the concept.

Digital