Digital
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Demand Gen
Brands on Fire: Barbie
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
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Engagement
Grey Goose Prioritizes SEO, QR Codes and Experiences in Its Post-Pandemic Marketing
Grey Goose embraces nature themes in its newest ad campaign–and leans into digital marketing and experiences moving forward.
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Acquisition
Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
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Data & Analytics
Google Delays Phase-Out of Third-Party Cookies Until 2023
Google announced it would delay cookie deprecation for another two years.
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Demand Gen
How Brands Are Showing Support for Juneteenth Holiday
Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.
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Acquisition
Social Media Marketing: Five Types of Instagram Posts for SMBs
Five types of Instagram posts businesses can use to boost engagement.
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Data & Analytics
Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Digital
Apple’s App Tracking Transparency Update and Email Marketing
In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
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Data Driven ROI
AB InBev Leans Into Content Creation Across its Portfolio of Global Brands
AB InBev’s new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
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Data & Analytics
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.