Digital
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Digital
Early Valentine: Make Advertisers Love Your Site
If your Web site doesn’t stand out to media planners, you won’t see a dime of the estimated $43 billion marketing spend on online advertising. Click here for 10 steps from Avenue A | Razorfish’s Dave Friedman to make advertisers fall in love with your site.
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Digital
UBid Appoints Olsen Chief Operating Officer
UBid.com has appointed Lee Olsen chief operating officer.
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Digital
Red Zone: Internet Radio Station Uses Search and Viral Marketing to Find Audience
Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its cool – or is it hot? – jazz, swing and blues format.
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Digital
Browser Media, Keith Budden Offer Affiliate Marketing Consultancy
Browser Media, a search engine marketing agency based in the United Kingdom, has joined with affiliate marketing expert Keith Budden to offer affiliate marketing consultative services.
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Digital
Liberty Media Buys Bodybuilding.com
Liberty Media Corp. has bought Bodybuilding.com, a sports nutrition e-marketing and fitness Web site, for an undisclosed sum.
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Digital
TMN Group Acquires Dutch Digital Firm Tapps
TMN Group plc will acquire Tapps b.v. an online marketing company in the Netherlands, for 5.7 million pounds ($11.2 million).
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Digital
Advertisers Lined Up for Interactive Golf TV Station
GolfrascalTV has formed advertising and marketing partnerships with the golfer’s Web sites caddychicks.com and apvgolf.com to promote a golfer’s book series and golf instruction DVDs on its wireless interactive television station.
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Digital
Oversee.net Purchases Domain Manager Moniker
Oversee.net has bought Moniker, an online domain asset management company, from Seevast Corp., an operator of online ad networks, for an undisclosed sum.
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Digital
Elite Island Taps Ciber
Elite Island Resorts has chosen Ciber Inc. to develop commercial Web sites for its properties.
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Digital
Docdata N.V. Acquires Contributie Services
Docdata N.V., a Dutch online marketing services company, has acquired Contributie Services B.V., an Internet services and payment processing firm.
Terms were not disclosed.