Digital
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Digital
Yahoo! Sees Early Launch for Panama Part Two
Yahoo! is ahead of plan with the transition to its new Project Panama search marketing platform and plans an early February launch for the second phase, which will use a quality score to determine the most relevant — and most profitable — pay-per-click ads.
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Digital
Mobile DM Growing in Finland: Survey
Finns are increasingly using their cell phones to access the Internet and react to advertising, according to a survey by the Finnish Direct Marketing Association.
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Digital
IProspect Names Tawadros COO
IProspect, a search engine marketing firm, has promoted John Tawadros to chief operating officer from vice president of client services and technology.
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Digital
Online Ads Boost Cereal Sales at French Supermarkets
Online advertising increases supermarket sales, according to French survey findings released by the digital marketing agency Adtech AG.
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Digital
AOL Video Streams QVC Channel Live
AOL has started streaming live video from the QVC cable shopping channel on its AOL Video portal, the two companies announced Friday.
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Digital
Google Checkout Flunks Out on Customer Satisfaction: Report
Google Checkout has reached 6% penetration in the online payment market since its launch eight months ago, but will need to resolve customer satisfaction issues before posing a serious threat to PayPal, according to a J.P. Morgan survey.
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Digital
Tech Companies to Set Code for Global Privacy, Freedom
Microsoft, Google, Yahoo! and voice carrier Vodaphone Group PLC will work with a coalition of nongovernmental organizations to arrive at a code of conduct promoting freedom of speech and privacy, the companies announced Friday.
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Digital
TheFind.com’s Color Search Raises Funds for Global Doctors
Shopping search engine TheFind.com announced that its “Color for a Cause” fund-raising promotion raised $10,000 for the Doctors Without Borders medical aid organization.
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Digital
MediaBrains to Build Online Directories for 1105 Media
MediaBrains, a business-to-business online advertising agency, has teamed up with 1105 Media Inc to build and manage online industry directories for seven of the company’s publications
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Digital
Case Study: Element Campaign Nothing to Crab About
Japanese automaker Honda had a problem with its image. Its core buyer was older, but it wanted to appeal to younger drivers.