Digital
-
Digital
Ford Sells 1 Million Vehicles Online
FordDirect said it sold more than 1 million vehicles online during 2006.
-
Digital
Ventrue Acquires Neverblue Media
Vertrue Inc. has acquired Neverblue Media Inc., a Canadian online lead generation firm.
-
Digital
Ace Hardware Taps Coe-Truman for Online Software
Ace Hardware has chosen Coe-Truman Technologies to provide e-commerce software for its commercial and industrial supply division.
-
Digital
Web Doctor
Pharmaceutical marketers can spend millions to create commercials that target, say, every allergy sufferer who watches Desperate Housewives on Sunday
-
Digital
The Name Game
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize search traffic, it took a leaf from that baby book and did some testing of its own.
-
Digital
Watch This
Publishers and other marketers looking to get their customers’ and prospects’ attention might want to put on a show — a video Webcast, to be specific.
-
Digital
Window-Shopping the Small Screen
Little more than a month after the holidays, many consumers probably still have psychic scars from the jammed malls and parking lots. Those memories may
-
Digital
Marketing Mercenaries
One of my all-time movie faves is Last of the Mohicans, because it’s a classic film about pre-Revolutionary America, because it’s beautifully photographed,
-
Digital
Credit Where Due
To offer insight into the cumulative effect of online exposures, analytics and marketing agency Avenue A/Razorfish issued the research white paper
-
Digital
The Web is Missouri Pizzeria’s Latest Topping
Like just about every other business, Shakespeare’s Pizza started a Web site. But the trouble was, the two-store chain