Digital

• Digital

  Is Your Campaign Ready for Society?

  Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could.

• Digital

  Google Gets Into the Game with Adscape

  A post on its Web site last Friday confirmed that Google has bought in-game advertising company Adscape.

• Digital

  Web Video Ads to Grow This Year: Survey

  More Web publishers than ever will support video advertising formats this year, including 100% of sites with streaming video content, according to the 2007 survey of online publishers in the Advertising.com network.

• Digital

  Making Waves in Contextual Advertising

  (Searchline) According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007

• Digital

  AOL Withdraws Bid for Swedish E-Marketer TradeDoubler

  AOL LLC has withdrawn its offer to acquire Swedish online marketer TradeDoubler AB because it had not received enough shares of the company by the bid deadline of March 14.

• Digital

  Tuttle Catalog Hires Warp 9

  The Tuttle Catalog, a sportswear marketer, has selected Warp 9 to perform online marketing services including search engine optimization, e-mail marketing strategy and execution, offline channel integration, and programs to push promote its items to such shopping portals as Froogle, Shopzilla and NexTag.

• Digital

  AdMarketplace Taps Think Partnership

  AdMarketplace, a cost-per-click advertising network, has chosen Think Partnership’s ValidClick technology to perform third-party click fraud validation on clicks generated through its system.

• Digital

  EToys Direct Acquires BabyUniverse

  EToys Direct, Inc., an online toy marketer, has acquired BabyUniverse Inc., an online marketer of baby items, for an undisclosed amount of stock.

• Digital

  Short Cuts

  Traffix Inc., an online marketing services provider, has made a long term license agreement for the Madacy Entertainment catalog of digital master recordings which includes certain exclusive rights for its own Internet-based direct marketing functions.

• Digital

  Quigo Makes Waves in the Contextual World

  According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007 and almost 43% on paid search ads. But the Online Publishers Association found that the Web audience in January 2007 spent only 4.7% of its online time conducting searches, and about 45% of its time looking at content. Why the disconnect, and what does it have to do with the content-targeting ad platform from Quigo Technologies?