Digital
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Digital
Experian to Buy Web Tracker Hitwise
Experian Group Ltd., the credit bureau and database marketing services firm, will acquire Web research agency Hitwise for $240 million.
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Digital
Hachette to Acquire Jumpstart
Hachette Filipacchi Media U.S, publisher of Car and Driver, Road and Track and Cycle World magazines, will acquire Jumpstart Automotive Media, an online network focused on the automotive industry.
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Digital
After GooTube, Another Big Payout for GoogleClick
Search power Google announced last Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago for about one third the price and then sold off portions of it.
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Digital
No Earnings Joy Yet from Yahoo!’s Panama
Observers who were hoping for good news right away from Yahoo!
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Digital
Questions, Ire Rise from Utah’s “Do Not Bid” Trademark Law
A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.
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Digital
Ashford Acquired by Luxi
Ashford.com, an e-commerce site that specializes in luxury items, including jewelry and watches, has been acquired by Luxi Group. Terms were not disclosed.
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Digital
Google Again Leads Pack in March Searches
Americans conducted 7.3 billion search engine queries in March, up 6%
from February and 14% from March 2006. Google again accounted for nearly
half of all searches in March -
Digital
InfoSearch Offers Expanded Search Marketing Services
InfoSearch Media has introduced expanded search engine optimization (SEO) services for search-targeted text and video content. It has created a dedicated team to handle SEO consulting and implementation services.
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Digital
Google to Buy DoubleClick in Bid to Dominate Display Ads
Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago.
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Digital
Vitamin Marketer Uses SEO, Events and Message Boards
Back in 1999, Cincinnati entrepreneur Al Alexander ran the Paramount fitness center, where he also sold vitamins on the side. But he started receiving customer complaints that they could buy the products elsewhere for cheaper prices.