Digital
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Digital
Google Faces Australian Suit for AdWords Practices
Google is being sued by an Australian competition watchdog agency for allegedly deceiving users over the question of paid links that look like organic search results.
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Digital
Yahoo! Completes Right Media Buyout
Search engine Yahoo! has closed its nearly $700 million acquisition of online ad exchange Right Media, the company announced late last week.
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Digital
People in the News
Karin Marke, formerly vice president of sales for social network MySpace at Fox Interactive, will step into the newly created position of western region sales VP at Glam Media, a network of Web sites aimed at women.
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Digital
The New World Order in New Media
What must the advertising world have thought when television burst on the scene? Imagine being among the first to create ads with sound and motion – not just re-purposed print layouts. You can almost hear the objections.
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Digital
European Online Spending to Top $22 Billion by 2012: Forrester
European spending on online marketing will double in the next five years, from around 7.5 billion euros ($10.3 billion) in 2006 to more than 16 billion euros ($22.1 billion) in 2012, according to Forrester Research Inc.
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Digital
MediaBank Acquires BlackFoot
MediaBank LLC, an online advertising services company, has acquired BlackFoot, a digital campaign analysis provider.
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Digital
Bare Escentuals Taps Karen Barner for D-to-C Marketing Position
Cosmetics firm Bare Escentuals Inc. has named Karen Barner senior vice president of direct-to-consumer business, a newly created position.
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Digital
Smoothing the Way for Online Video Ads
Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.
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Digital
SEM Done Sideways
What do you do if the product or service you’re trying to sell is so unique or unprecedented that people don’t know how to search for it?
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Digital
Shoppers Taking Longer to Convert: ScanAlert
Online shoppers are taking an average of 34 hours to complete purchases after their first visit to a Web site, according to a recent study by ScanAlert. This is an increase of more than half a day, the online security auditor reports.