Digital
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Digital
AOL Plans to Buy Behavioral Targeter Tacoda
AOL announced yesterday that it will purchase behavioral ad targeting company Tacoda Networks and run it as an independent subsidiary.
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Digital
E-mail on iPhone? Don’t U Worry– Yet
Visions of crowds lined up outside Apple stores panting to get their hands on an iPhone got you fretting over readying your marketing efforts for the mobile future? Rest easy on one score: Mobile or not, you probably won
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Digital
Amazon’s Fortunes Rise in Second Quarter
Amazon.com generated $2.89 billion in sales during the second quarter, up from $2.14 billion in second quarter 2006. The Seattle-based online retailer’s net income more than tripled during this period, from $22 million to $78 million. The quarter ended June 30.
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Digital
AOL Springs for Behavioral Targeter Tacoda
AOL announced yesterday that it will purchase behavioral ad targeting company Tacoda Networks and run it as an independent subsidiary.
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Digital
Yellow Book USA Names Marshall Chief Media Officer
Yellow Book USA, a national yellow pages and online local search company based in Uniondale, NY, has named Patrick Marshall chief new media officer.
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Digital
Poll Finds Customer Reviews and Ratings Boost Brand Trust
Consumers put more trust in brand products when customer ratings and reviews are available online, according to survey findings from the online media technology firms Bazaarvoice and Vizu Corp.
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Digital
Wal-Mart Spreads User Reviews but Stops Potter News
Wal-Mart has launched customer product reviews and ratings on its Walmart.com Web site, allowing customers to evaluate and pass judgment on all products listed on the site, both online-only and in-store.
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Digital
Google May Bid on Wireless Spectrum
Google said on Friday that it would take part in an upcoming auction of wireless spectrum airwaves, provided the Federal Communications Commission takes steps to open the wireless market to other than the carrier players.
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Digital
Local.com Buys PremierGuide
Local search white labeler Local.com said on Friday it has acquired the outstanding shares of PremierGuide for about $2 million in cash.