Digital
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Digital
AKQA Adds Search Talent by Acquisition
(PromoXtra) Independent online marketing agency AKQA will acquire search engine marketing consultants SearchRev for an undisclosed sum as part of a bid to become a direct-marketing expert, as well as a brand agency.
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Digital
Making the Mobile Optimization Call
Apple is projecting that it can sell 10 million iPhones by the end of 2008. And if the company can do for smart phones what it did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. According to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile.
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Digital
The Positives of Keeping That Negative Attitude
Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not “Tom Cruise” or “cruise missiles”?
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Digital
SEO Spices Salt Seller’s Sales
Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.
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Digital
Offline Ads Drive Web Searches: Study
More than two-thirds of Internet users say they have gone to a search engine to look for a company, product or service as a result of an offline ad, according to a study released earlier this week.
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Digital
AKQA Acquires Search Firm SearchRev
AKQA, a digital marketing agency, acquired search engine marketing technology firm SearchRev. Terms of the transaction were not disclosed.
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Digital
Aplus.Net Acquires WebImage
Web hosting firm Aplus.Net, Overland Park, KS, has acquired WebImage, an Internet marketing and website development company based in White Plains NY.
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Digital
Stupid Affliction Watch: You’re Not Having Fun; You’re Addicted
From the please-tell-me-you’re-joking file comes news that an Israeli researcher is claiming Internet addiction is as dangerous as other “extreme addictive disorders,” such as compulsive gambling, sex addiction and kleptomania.
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Digital
PC Mall To Buy Sarcom Inc. for $55 Million
Catalog and Internet marketer PC Mall Inc. an entered into an agreement to purchase Sarcom Inc., a Columbus, OH-based technology services company.