Digital
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Digital
Online Pharmaceuticals Spending to Rise, But Trust May Not Follow
Online spending within the pharmaceutical industry will jump from $975 million this year to $2.2 billion in 2011, according to eMarketer.
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Digital
Acxiom Acquires EchoTarget
Acxiom Corp. has acquired EchoTarget, a dynamic banner retargeting firm. Acxiom did not reveal what the terms of the transaction were.
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Digital
Michael Sprouse Joins AdzoogleAds as CMO
Online marketing services provider AzoogleAds has named Michael Sprouse chief marketing officer.
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Digital
Study Shows Catalog and Web Marketing Synergies
Forty-three percent of catalog customers make online purchases with the same merchant, while 35% of online customers also make purchases from company stores, according to new multi-channel marketing data findings released by Forrester Research Inc.
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Digital
New Digital Agency Opens in San Francisco
Catalyst is a new digital marketing agency in San Francisco that’s been founded by John Durham and Cory Treffiletti. Both have extensive online marketing experience.
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Digital
Landmark Acquires InternetSeer
Landmark Communications Inc. has acquired InternetSeer.com Corp., a provider of small business Web site monitoring, for an undisclosed sum.
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Digital
NHL Extends E-Commerce Agreement through 2014
The National Hockey League has signed a contract extension with GSI Commerce Inc. for the latter to provide online and offline marketing services through 2014.
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Digital
Publicis Acquires French Interactive Shop Wcube
Publicis Groupe has acquired Wcube, a French Internet marketing agency. Wcube will be renamed Publicis Modem France.
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Digital
Yahoo to Sell Ads for Social Network Site Bebo
Yahoo Inc. will sell most of the display advertising for Bebo, a British online social network, according to wire service reports.
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Digital
Firm Markets Timepieces With a Message
HourPower markets watches containing a secret chamber for inserting inspirational messages, photographs and the like.